Folksy & Fab: Wear Your Art On Your Sleeve With This Label’s Indie Fusion Designs
Go beyond the mundane and take a dip into our country’s rich and indigenous art and culture with Afolk Store’s unique fusion designs where Indian folk art meets global contemporary art.
What Makes It Awesome
Vibrant, cheerful, folksy with a dash of popular culture - that’s Afolk Store for you. Their artists revel in exploring the beauty of varied Indian art forms in creating modern, global-inspired art using traditional styles such as tribal, Patachitra, Madhubani, Rajasthani folk and some lost arts of India.
You can liven up your home with their art in the form of coffee mugs, coasters, wall posters and masks, or wear it on a super comfy t-shirt (pure cotton), or if you are a stationery lover, have it customised on a bookmark, notebook or postcards.
There Aamar Sahar (My City) series of t-shirts with most popular landmarks of Kolkata in a unique doodle format is all the rage now. These graphic tees represent the theme of folk mannerisms, the society, the culture of Bengal and its antiquity. Also check out their very popular design which is a tribute to Van Gogh’s Starry Nights fused with Madhubani style giving it a very folksy and fab twist. The coasters depict Bengal Kalighat Pat - à la Jamini Roy (big almond shaped eyes, curvilinear figurines, and finely drawn round faces) with vibrant Indian colours that would brighten up your table tops with an impression of festivity and culture. Take a trip down memory lane with a beautiful collage of ‘all things Kolkata’ put together in the form of a postal stamp with Discover The Joy written in Devnagari script.
Best part? Natural dyes are used in folk art fusion paintings, full of bright colours that emit positive energy. With ingredients such as wheat paste, turmeric and earth pigment these natural colours are very safe and eco-friendly.
What Could Be Better
We would love to see a lot more of Kolkata-specific street art fused with traditional styles.
Their quirky unisex tees highlighting the aesthetics and intellectuality of Bengal can make for a perfect festive souvenir for your friends or relatives visiting Kolkata.