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Get Your Fashion Inspo From This Blog Showcasing Street Fashion Around India

Anuradha posted on 17 November


Started by a NIFT graduate, it captures a range of people around India — from urban types to sadhus and nomads.

A Glocal Style Palette

Wearabout is a street fashion blog by street fashion photographer {and NIFT graduate} Manou who started it in 2010. It’s been getting quite about of eyeballs and has become talk of the town in fashion circles and elsewhere — Elle, Wallpaper mag, and The Hindu have featured it. Some of the photos have made it to the Victoria and Albert Museum, London as part the ‘Fabric of India’ exhibition.

You will get inspiration for clothing from a range of people from around India — from urban types to nomads and tribal people. In capturing these diverse styles, the blog gives us a fascinating window into India’s vast cultural diversity — think of it as a valuable lesson in today’s times for people who’d like to colour everything in black and white.

You can read more in this article, where he talks about fashion in the Northeast and what sets it apart. He spent almost a year travelling around the Northeast clicking pictures that showed “a uniquely glocal style — think Naga shawls over bomber jackets and cowboy hats with traditional beads.”

Talk Of The Town

It’s not just the pictures, the blog also stands out because of the interesting conversations Manou has with his subjects {urban hipsters, village people, models, sadhus, beggars and drifters}.

Like this one of Angel Konthoujam in Shillong, January 2014 where she talks about being in a valley surrounded by green mountains, the blueness of the sky, the clouds painted in long strokes across the sky. “Driving out to the quieter countryside. Loktak lake. The Koi. Billie Holiday. Charleston. Sound of rain” – when she was asked what made her happy. “Monsieur Perine” – when asked what she was currently listening to.

Strike A Pose

You’ll love the images of ordinary people around India dresses so stylishly — it’s like they are in a fashion mag. This is Norbu Tsering and the woman is Dechen — both in traditional Tibetan attire, shot in Mcleodganj in July 2017.

Clcik here to view more. Watch a short film made by Manou here.


An Egalitarian View

The people and the dresses featured are a diverse range. Like this one of Tseyang and Nordon dressed in traditional clothes on the day of the Dalia Lama’s birthday celebrations. Manou photographed them outside the main temple at Mcleodganj in July 2017. The next one is of Vered in Aizawl he had shot for Elle magazine.

In an interview with BlogAdda, Manou said: “Although, what’s seen on the streets here in India must be trending in a country somewhere else. For example, short folded trousers + no socks is something that you see on most poor people here, and that’s quite similar to what most men featured on The Sartorialist are wearing. Here they might have a 20 rupee gamccha around their necks while there the men might be wearing 40 dollar bow-tie. Or a certain style of clothing seen on a street kid in Shillong, also being fashion bloggers’ favorite. So drawing these kind of analogies is fascinating as well.” Check out his Facebook page here.

And meanwhile, pick up style tips from these images from his Insta page.

Women in Florals in Rajasthan

Sadhus In Rishikesh

Kids In A Naga village

Sikkim Style