Preetam Boutique Saree


Head Out To This 1970s Shop Run By Two Sisters For A One-Of-A-Kind Sari

Editors posted on 11 April

Looking for a standout sari this new year which will also be light enough to wear through the sultry days ahead? Make your way to Preetam, a small store that has been around on Rashbehari Avenue for more than four decades. They have saris for every kind of budget. And you can get a sari and have it embroidered or blockprinted and dyed. Among their customers is well-known writer Nabaneeta Dev Sen, and her  mother was also a regular visitor to their pop-ups once upon a time.

Batik Beauties

You will fall in love Pritikona Guin and Diparina Kar, the two sisters who have been lovingly running this charming shop since the ’70s. Chances are if you ask the aunts and moms around Gariahat, Dover Lane, Keyatala area, most of them would have had their saris printed here.

Back then the sisters were known for their line of hand-dyed batiks on silks, chiffons and cottons. And they continue to make those even today. You must pick one up – especially the ones with cracks in multicolour {INR 1,600} which are hard to find. Back when they began, they would do the batik themselves and even today, as far as possible, they still work on a few from their home unit. The designs are all their own.

Handblock Prints

Their range of handblock printed sarees on mulmul is perfect for sultry weather {which is how it is in Kolkata most of the year!}. The florals are elegant and classic but it’s the contemporary prints that really shine.  The range starts from INR 500. We suggest you collect at least six in different colours and styles for this season!

They used to do these in-house till recently. Now they have outsourced the blockprinting to one of the kaarigars.

Resplendent In Chiffon

You must pick up one of the handbatiks in the softest chiffons. This one in dusty pink is light and ethereal and more expensive than the other saris at INR 4,500. But it’ll be totally worth it when you get all those where-did-you-get-that-beauty queries. Ask their shop assistant Nandita Rai to help you drape the sari and see how you look. She’s been with them for decades.

A Stitch In Time

They stock a range of light embroidered saris with both traditional {these will remind you of Parsi-style floral work} and modern patterns. This very geometric design on a kota sari {INR 750}, for instance, is derived from Dhakai sari designs.

Also worth a dekko are their hand applique saris in bold colourblocked cottons, perfect for special evenings.


Anything Else?

Situated close to the Sony Centre on Rashbehari Avenue, you’ll be able to spot the shop easily because of its distinctive red and yellow signage in handcarved wood. Try to come with some time in hand, the two sisters have so many stories if you just listen.

Ask them about the gorgeous framed painting on a wall, done by their father who was a photographer with Philips India and a painter from the Government College of Art. And the alpona that runs through one side of the shop, handpainted by them.

You may find the ladies missing from the store sometimes – they will have gone looking for the perfect kotas, mulmuls and other saris in Phulia, Nadia, and Burrabazar. In their seventies now, the two still go on field trips around Bengal sourcing their material.

More Information


Preetam Boutique Saree

    Location Details

    182-A , Opp. City Style, Rash Behari Avenue, Lake Terrace, Gariahat, Kolkata


    Preetam Boutique Saree