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This Slow Fashion Brand Has Comfy Yet Stylish Clothing That You Might Never Get Bored of

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ITO India

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What Makes It Awesome

"Fuss free clothing for well-lived days" - that's what Ito is all about. If you are someone who has embraced the idea of slow and conscious living in your otherwise fast-paced life, this brand has just the kind of clothing for you. 

I prioritise comfort over style and timeless over trendy every day. This brand's relaxed silhouettes offer that and more. Fun and fresh, Ito has perfected the formula for outfits that'll take you through a work day, a day off, and dinner someplace nice. All possible because of their minimalist approach towards designing clothes that don't just keep you at ease but also add to your personality.

Flared dresses, wide shirts, basically outfits that are ready to slip on and go. I particularly loved the earthy colours, and the fact that most of the range is all Khadi. Prices start at a slightly steep INR 2900, but just know that the outfits are planet-friendly, timeless, and would work for you even if you gained or lost a couple of pounds.