It’s time to focus on what you put on your bodies as much as what goes into it. Khadi, the amazingly breathable and sustainable fabric is being woven into contemporary and chic designs by these really cool Indie brands. Here’s our list of brands to get your khadi fix from.
Khadi Is The New Cool, Here Are 10 Brands Giving It A Unique Twist
11.11 / eleven.eleven
11.11 is khadi perfection. Although this luxury brand, founded in Delhi (retailing worldwide) has its roots firmly grounded in khadi yet its designs and ‘never-ending quest for mastery’ know no bounds. If you love earthy hues, then the label’s palette of browns, pale yellows and vibrant blues will really appeal to you. 11.11’s use of khadi also hopes to bridge the gap between farmers and weavers, and vegetable dyeing and block printing traditions, while revolutionizing the way khadi is perceived.
The Pot Plant
The Pot Plant brings together the age old charm of natural fabrics with effortless styling and in-vogue trends. It’s almost like their clothes have been crafted for lazy Sundays when you are unhurried and at your playful best. Not too fond of fitted, fussy clothing? Then Pot Plant’s collection should be right up your alley. Anti-fit seems to be the mantra as you will discover asymmetrical maxis, flared trousers and calf-grazing culottes (mostly khadi) in their collection.
DesiTude is here to shake things up with their khadi denim collection. Think: jeans, jackets, skirts, shirts and shorts – made out of hand-spun, hand-woven khadi with the modern appeal of denims. DesiTude is a brand that carries the ‘desi’ ideology in its heart while wearing the attitude of the young, confident and smart urban youth on its sleeve.
Runaway Bicycle's collection is wearable art. Ditch your form-fitting, toxic garments for clothes that breathe. Tops, shirts, jumpsuits, jackets, stoles and scarves in pastel shades, made out of khadi using natural dyes – Result? Clothes that give you the freedom to dream, discover and explore.
Metaphor Racha does not treat khadi as a mere fabric but understands khadi as a thought that kindles the spirit. No wonder their collection evokes feelings similar to the ones brought on by the first drops of rain and the smell of wet earth after a long and dry spell of summers. Home furnishings, sarees, blouses, kurtas, stoles and many such earthy and beautiful ethnic garments form their collection.
Nature Alley is a clothing and lifestyle store that’s taking things slow and keeping it local. They work with artisans, farmers, and designers from Karnataka, Nature Alley works with natural fibres (and material for non-clothing products) like cotton, jute, and khadi among others. If you’re someone who’s into capsule clothing, you’ll love their range. Expect tops, jackets, dresses, accessories, bottoms and more.
Khadi does not have to be boring and no better brand to tell you that than Mesmora. Bringing you the riot of colours that is Gujarat, this brand has pretty interesting silhouettes to offer. the maxi dresses, capes, ponchos, kedia sets, and co-ord sets were total winners. With frills, embroidery, lacing, 3D flowers and patch work, Mesmora's ponchos are eye-catching!
Lukka Chuppi, a Vadodra-based brand handcrafts cross body bags, laptop sleeves, clutches (box and round), envelope bags and more, using khadi and other upcycled fabrics. The brand also makes khadi cord organiser, envelopes, tea coasters, tissue holders, notebooks and bookmarks. The products draw inspiration from minimalistic origami techniques. Also, bonus points for being a zero-waste brand!
Love anything that is ikat, khadi, and pastel? You will love Indian Dobby. Traditional Indian block prints, shibori and florals—what's not to love about a brand that brings everything Indian and awesome in one place. They have tops, tunics, kurtas, scarves, palazzos, pants, shorts, dresses and more. There is a unique simplicity in the clothes that they make which is hard to come by in today's OTT fashion choices.