Kritikala is social enterprise selling hand crafted garments made by underpriveleged women from Hyderabad slums. The brand extensitvely uses ikat, kalamkari and mangalagiri fabrics that are native to Andhra Pradesh and Telangana.
Kriti Kala is a part of Kriti Social Initiatives (http://www.kriti.org.in), a not for profit organization committed to women’s empowerment and education of children. Kriti works in the slums in Hyderabad and one of its major initiatives has been to provide skills training in the area of tailoring, hand embroidery and paper bag making to unskilled women from the slums. Once the women finished the skills training program, many of them started asking about income generation opportunities and that is how KritiKala was launched. We are passionate about sustainability and love working with fabric discards to make patchwork products. We are also committed to supporting artisans involved in the handloom and handcrafted textiles sector and use local textiles such as Kalamkari, Mangalagiri and Ikat.
We also make a range of jute bags suitable for conferences, wedding gifts and training programs.
Each product is hand-made and provides a fair source of livelihood to the artisan who worked on the textiles as well as the woman involved in stitching or embroidering the product.
Women Side Tie Detail Embroidered Panel Solid Straight Boat Neck Kurta made of cotton. Women Cold Shoulder Detail Kalamkari Side Waist Tie Dress made of cotton with floral prints on it.
Women Contrast Piping Detail Solid Classic Dress