Dress Your Bubs In Cute & Fashionable Clothing From These Kids' Wear Labels

    The indie kidswear retail scene in India is heating up and the new entrants are making it easy for the little ones to echo the fashion aesthetics of mommy and daddy. If your hunt for trendy, unique, and affordable kids' clothing has led you nowhere, then it’s time you ditch the malls, dump the anything-goes-with-kids attitude, and scope out these six online kidswear labels for some seriously cool pint-sized pizzazz.

    Whitewater Kids

    Buttery soft organic cotton, non-toxic colours, adjustable fit that gives the outfit more mileage, delightful designs that are hand-printed and based on an original poem - meant to be read aloud and lived. Colours of manjistha (Indian madder), anar (pomegranate), and haldi (turmeric) render Whitewater's palette. These herbal dyes are known to have great health benefits, especially for your tiny tot’s gentle skin. Buy from them and you will be pleasantly surprised to receive your purchase in a specially designed interactive & playful packaging made from recycled materials.

    You will get clothes for the age group of 0-1 years here, ranging from INR 500 - INR 2,500.

    Champ’s Closet

    Champ's Closet

    Available Online

    Known for putting thoughtful little details in all their products, their clothing line specialises in ethnic wear. Think formal shirts, kurta churidar, dhoti kurta, kurta shirts, prince coats, patialas, lehenga-cholis, and sleepwear. Champ’s Closet seems to be filling the wide gap between the pricey, fashion-forward labels and the affordable-but-mass-brands. Their mum and daughter matching PJ sets are making us go awww.

    Pick up clothes for children between 0-8 years ranging from INR 500 - INR 3,000.



    Available Online

    This 'India Inspired Lifestyle Store' has an easy-breezy range of cotton kids wear with subtle motifs that'll make your kid look stylish and make you nostalgic. Almirah's got elephants, owls, ice cream cones, unicorns, pineapples, trucks, nimbu, and the ever so Indian, genda. You are bound to love their shirts, dresses, kurtas, lehengas, sleepwear, jumpsuits, and rompers, alike. Almirah's also got cute bedding and toys for your child's room.

    You will get clothes for children between 0-12 years here, and the price starts from INR 595.

    Tara Baby Shop

    Tara Baby Shop

    Available Online

    A Kerala-based brand, Tara Baby Shop has been designing kids' clothing since 1980 and it is their hand-embroidered style that sets them apart. Nothing here is mass-produced. Everything here is made by women residing in the villages of central Kerala and each garment goes through several loving hands before becoming ready for use by your little one. Tara's clothing is timeless and the adorable dresses, skirts, rompers, frocks, and dungarees will keep your child comfortable and stylish.

    You will get clothes for children between 0-9 years here, and the price starts from INR 480.

    Mi Dulce An’ya

    Vintage, dreamy, luxurious, artisanal, chic, and organic all the way - that’s Mi Dulce An’ya for you. Easy-to-wear pieces with beautifully handcrafted detailing, that go the distance from the playground to playdates. Mamas, if you have got really tiny humans at home then don’t miss their range of baby essentials - from handmade infant espadrilles, adjustable mittens, caps with cute monkey ears to teeny tiny dresses and t-shirts. The label’s range of contemporary separates for older children is what you should be making a beeline for.

    You will get clothes for children between 0-8 years here, and the price starts from INR 500.


    Greendigo's Global Organic Textile Standard (GOTS) clothing is the most gentle, safe, and soft fashion your little one can strut around in. And it's all sustainable, yay! The colours are all non-toxic, the designs are super cute, and there's everything from co-ordinate sets to socks to dresses, nightwear, and face masks, here. That Happy Duck 2-in-1 reversible dress is a definite buy.

    You will get clothes for children between 0-12 years, and the price starts from INR 599.