Stay Home, Stay Fashionable: Hit Up These Online Brands For The Best In Clothes
Howrah Bridge offers a wide range of dresses, jackets, tops, pants, blouses and handmade accessories. Check out their Tribal Tales range - a marriage of handwoven jacquards and tribal patterns. They also have long jackets to modify any look and turn it into fusion wear. Watch out for their 100% cotton LBDs in applique patches and ikat prints, to give a different touch to your black dress. Prices start at INR 500.
Vibrant, cheerful, folksy with a dash of popular culture - that’s AFolkStore for you. Their artists revel in exploring the beauty of varied Indian art forms in creating modern, global-inspired art using traditional styles such as tribal, Patachitra, Madhubani, Rajasthani folk and some lost arts of India. The Aamar Sahar (My City) series of t-shirts with most popular landmarks of Kolkata in a unique doodle format is worth a dekko. These graphic tees represent the theme of folk mannerisms, the society, the culture of Bengal and its antiquity.
Take a break from the usual cottons and go for western wear made of khadi. InKhadi does beautiful casual yet statement pieces made of this indigenous fabric and we sure can't get enough of it. Tops, pants, dresses, kurtas and sets, this brand does it all. Watch out for the red off-shoulder top made of organic cotton and the white and dusty brown top-bottom set.
2 8 o 1 Studio
Check out 2 8 o 1 Studio for handwoven and handcrafted apparel for both men and women. Born straight out of the loom, the label’s products are handmade and specially woven by Eepsita’s (owner) team of weavers. They do dresses, overlayers and tops for women while men can get their hands on shirts, blazers and waistcoats - all of it made of handwoven cotton and silk cotton and hand-spun khadi. The embroidery (kantha and French knots) is also done only by hand. Eepsita believes in recognising the artisans for the hard work they put in which is why you’ll find the initials of the particular artisan who created that masterpiece stitched as part of the embroidery done on the apparel.
This brand is where you should shop from if handcrafted stuff is your thing. Bunosilo stocks a beautiful and unique collection of handcrafted apparel for men, women and children. Best part? All of it can be customised and personalised just the way you like it - size, colour, length and the silhouette of the garments that suits you. You can even get your name stitched on it! From shirt dresses and breezy tunics to shawls and stoles, all of it is natural and handmade by rural artisans.
Yachna Rizal brings together the diverse Nepali culture and contemporary silhouettes fused with Indian influences to create modern ethnic designs for all age groups. Dresses, shirts, tops, pants, kurtis, sarees and jackets - the brand does it all and how! Yachna’s clothing finds influences from Nepali ethnic, tribal and social communities, art, folklore, music and literature as well as life in the mountains of Kalimpong, a town in the Himalayan foothills where she was born. She uses dhaka - a Nepali handwoven fabric - as the base for all her designs and blends them with south Indian and Banarasi silk and modern fabrics. She also works with linen and Eri or Ahimsa silk - a sustainable fabric found in the Northeast.
The brand believes that ‘khadi is not just about kurtas and pyjamas’ and that reflects in their non-kitschy but chic collection as well. Their clothes are a perfect blend of comfort, style and functionality. We love everything about this brand - be it co-ords, tassel tops, tie pants, embellished scarves, embroidered stoles and printed dupattas.
Kritikala is an NGO that sells handcrafted garments made by under privileged women living in the Hyderabad slums with the aim to empower them so they can earn their own income. The brand uses ikat, kalamkari and mangalagiri fabrics that are native to Andhra Pradesh and Telangana. The discarded fabric is then used to make patchwork products, thanks to their passion for sustainability. Each product is handmade to perfection. Find different kinds of dresses, tunics, kurtas, tops and straight pants in a variety of colours, designs and patterns.
This Indore-based brand works with local craftsman to make clothes using traditional methods. Their range is the perfect blend of style and comfort with modern cuts, designs, the finest fabrics that are contemporary and super stylish perfect for the women of today!
Label Raasleela beautifully blends Indian styles with contemporary aesthetics. They use fabrics like mulmul and cotton to create stunning flared dresses and high-low tunics that'll keep you cool and comfortable all day long. We love their handcrafted dresses and all-white outfits a little two much.
Now get your saree game on point with beautiful ones from Uttariya, a brand that stocks a stunning range of handloom sarees sure to make you stand out in the crowd. They deal with handloom, organic linen, mulmul, ikkat, pure silk, tussar, dongria, kalamkari and indigo sarees in different designs and prints. Besides, they also stock an enviable range of blouses, dresses, dupattas and pants - all of which are handmade by weavers and artisans from across the country.