Fashion is art, and art is fashion. The two coexist harmoniously in Kolkata, where practically anything can be transformed into either. The city has also taken the lead in protecting the environment and adopting eco-consciousness, from the age-old custom of draping a saree to the contemporary designs of today. From sourcing and production to distribution, marketing, and consumption, numerous stores in Kolkata are working to shift the fashion industry away from fast fashion and towards more sustainable standards. These stores are among the top sustainable clothing brands to shop at when in Kolkata.
11 Kolkata-Based Fashion Brands Making Sustainability Chic
Overview
- 1. Sasha
- 2. Byloom
- 3. LataSita
- 4. Deshaj Store & Cafe
- 5. Aranya
- 6. Sienna Store & Cafe
- 7. Vash
- 8. Khadi Gramodyog Bhavan
- 9. AnaiYah
- 10. ODE By Oindrilla & Arka
- 11. Enclothe
Here Are The Top Sustainable Brands In Kolkata
Sasha
Around since 1981, West Bengal's kantha stitch is used in sarees, cushions, covers, and many other products here. Sasha also displays body and infant care products, as well as herbs and spices that are farmed organically. They have home décor items like the famous Kalamkari from Andhra Pradesh and Telangana, Dokra from Chhattisgarh, Pattachitra from Odisha, paper mache boxes from Kashmir, medieval Batik leather artworks from Santiniketan, and much more.
Timing: 10 AM - 7 PM
Price: INR 1,500 onwards
Contact: 09051688877
Instagram: @sasha_fairtrade
Google Rating: 4.5/5
Byloom
Bylooom collaborates with Bengali weavers to produce their renowned Abir sarees and other characteristic handloom sarees. Their sarees are a result of combining unique weaves and motifs. Byloom showcases Bengal's weaving legacy using modern patterns on conventional textiles like cotton and silk. They have a wonderful collection of children's handloom clothes with whimsical patterns. It is a must-visit for anyone looking for a saree that makes a statement with their style.
Timing: 11 AM - 8 PM
Price: INR 750 onwards
Contact: 03324198727
LBB Tip: Don't miss the Byloom Canteen's Darjeeling tea and Bangla munchies while you're here
Instagram: @byloomkolkata
Google Rating: 4.3/5
LataSita
LataSita is all about upcycled fashion – recycling and reusing sarees into incredibly stylish, trendy and custom-made designs. Meghna Nayak, founder-owner of this brand, will take your heirloom saree and create something magical. She gives personal attention to repairing the saree, cutting the pattern and making it into something new – hence, each piece she creates is exclusive and very personalised. They also have a gorgeous collection of ready-made clothes, bags and bow ties.
Timing: 11 AM - 7 PM
Price: INR 2,500 onwards
Contact: 09830351333
Instagram: @latasita
Google Rating: 5/5
Deshaj Store & Cafe
Lac toys from Midnapore, Dokra and clay toys from Bankura, and handmade jewellery from Bolpur villages get a separate section. Madhubani and Kalamkari paintings, palm leaf patachitra scrolls, Chhau masks, ceramic and wooden boxes, leather lampshades — there’s something here for everyone. They’ve got a separate section of apparel — sarees, dresses, kurtis, stoles and shirts.
Timing: 11 AM - 9 PM
Price: INR 100 onwards
Contact: 09073990661
Instagram: @deshaj_store_cafe
Google Rating: 4.2/5
Aranya
Bags, coasters, notepads, quirky cups; they have something for everyone. Their bags incorporate cotton and small details in leather. Prints range from pretty flowers with kantha stitch to smart indigo-printed ones to handbound, bespoke notebooks with interesting covers using fabric, art and images of the city. Hand-painted enamelware plates and mugs. Pick up hand-painted wooden earrings for INR 100. The dresses, tops & shirts come in a range of quirky and traditional handprinted varieties. The designs are fun and colourful.
Timing: 11 AM - 8 PM
Contact: 098741 60270
Price: INR 100 onwards
Instagram: @aranya_kolkata
Google Rating: 4.2/5
Sienna Store & Cafe
Their kalamkari and kantha jumpsuits have intricate designs and a subtle androgynous shape. Hand-blocked and eco-printed sarees made of silk and linen, upcycled jewellery, pants, dresses, shirts, skirts, tunics, jumpsuits, tops, kimonos and stoles. For men, you can choose from a wide range of shirts, trousers, upcycled bow ties, wristbands, watches, upcycled silk ties, wallets, cloth belts, and more, all available in simple yet vibrant designs and colours. Sienna boasts of an amazing collection of bags from The Burlap People.
Timing: 12:30 PM - 10:30 PM
Price: INR 1,200 for two
Contact: 099036 08899
Instagram: @sienna_calcutta
Google Rating: 4.3/5
Vash
Vash is an online apparel business that produces sustainable, well-made, basic T-shirts and garments at affordable costs. What makes Vash so unique? Every Vash sleeve has a tiny red square that makes a statement in addition to being fashionable. As the founders put it, 'Red. Bold. Unapologetic.' serves as a reminder that you are in charge of your own story, no matter where you go.
Timing: Open 24 hours
Price: INR 500 onwards
Contact: conatctus.vash@gmail.com
Website: vash.org.in
Khadi Gramodyog Bhavan
During national events, the store offers a 15% discount on all items. The sarees come in light pastel shades, bright reds, blues and yellows, solid colours and printed ones too! They have fabrics like khadi, cotton, kalamkari, silk, tussar, and baluchari, as well as Odisha's sambalpuri. We spotted apparel in different prints and embroideries like madhubani, hand-block and kantha. From shampoos, face and body wash and soaps to mehendi powder, different kinds of sauces and pickles and chooran, this store has it all.
Timing: 11 AM - 8 PM
Price: INR 200 onwards
Contact: 033 2423 7582
Facebook: Khadi Gramodyog Bhavan
Google Rating: 4/5
AnaiYah
The brand is known for its contemporary design with a traditional touch. Ready-made dresses, overlays, jackets, and comfortable dresses made out of handlooms such as Ikat, Malkha Cotton and Kotpad , among others. You can check out their entire collection on their website and place your orders with them as they ship Pan-India.
Timing: Open 24 hours
Price: INR 1,850 onwards
Contact: +919990138600
Website: www.anaiyah.com
Instagram: @anaiyah.by.parineeta
ODE By Oindrilla & Arka
The slow fashion style, which gained popularity in the past ten years, was exemplified by their timeless collection, 'Borno'. ODE uses fabrics such as cotton, mulmul, matka silk and tussar silk to keep the fashion universal. So you can wear it all year round. The clothes are all dyed using natural dyes from vegetable peels, fruits and flowers to keep them organic and natural. Side pleated on the front and the back, a flowy hibiscus dress with block prints was what caught our attention. Something more elegant yet comfortable would be a tussar tent dress with hand-woven zari and dokra buttons.
Timing: 11 AM - 7 PM
Price: INR 4,500 onwards
Contact: 09334523925
Instagram: @odethelabel.in
Google Rating: 5/5
Enclothe
Upcycled denim items are also starting to gain popularity in fashion, which embraces their distinctiveness and sustainability. Exactly what Enclothe does is that. With the striking upcycled denim jeans crossbody bag, you can up your style ante for everyday use. The use of recycled denim trainers and shoes is another trend. They will rework your old denim into a new outfit for you! Enclothe was established in 2021 for slow fashion aficionados and conscientious shoppers. They took deadstock denim for their first drop, and the crew of talented artisans gave their all into each piece.
Timing: 11 AM - 5 PM
Price: INR 4,500 onwards
Contact: +919830922086
Instagram: @enclotheofficial
Google Rating: None
