Based out of Jaipur, Priya Keswani Label is the store to hit up for a vibrant range of Indian and fusion wear.
Earlier known as Alaya The Storehouse, this online brand specialises in hand block printed outfits in mulmul created by the artisans of Jaipur. The range is a riot of colours, patterns and prints that are a mix of the traditional and the modern. The collection includes, capes, maxi dresses, shararas, lehengas, mulmul dupattas, anarkalis, suits and palazzo sets, sarees, twin sets as well as outfits for your little princesses.
There's literally nothing that I don't love about this brand but the suits and palazzo sets, anarkalis and the dupattas have my heart. They are all hand block printed and available in different shades and colours - the ones in mint and blue are personal favourites. The Lemon Yellow Angrakha set comprising a plain layered angrakha with a floral printed dupatta make for the perfect outfit for a haldi ceremony while their suit sets are ideal for casual or festive wear.
Prices start at INR 1,000.