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Top 5 Non-Toxic Indian Toy Brands That You Need To Invest In NOW!

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Ever since Prime Minister Modi encouraged going 'vocal for local', the Indian toy industry has been brimming with activity. At a time when 90 per cent of our country’s toy demands are met through Chinese products, is it really possible to make that switch to Indian brands? Sadly, no. However if one was to tell you that of the 90 per cent toys imported from China, 70 per cent of them are made of extremely low-quality plastic materials, which are constantly emitting dangerous toxic chemicals into our child’s body, causing irreversible damage to their system!!

Maybe a yes now?

Which is why shifting to natural and non-toxic toys is so important for your children and the environment. The best part is, we don’t have to look far. We have some amazing home-grown Indian brands, offering a great variety for our little troublemakers! Make sure you bookmark this recommendation on safe non-toxic Indian toy brands for kids. 

Eduedge

EduEdge

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Eduedge has been a pioneer in providing educational wooden toys to schools throughout India. Widening its horizon and targeting pre-schoolers at home, this is the perfect time to indulge in educational Montessori toys while homeschooling your children. 

Their variety is mind-blowing, exhaustive and oh so well-priced! Don’t get too confused, pick a few categories you want your child to learn about and start with one toy from each category. These toys aim at repeatedly performing the same task till it is mastered. So while their products might seem simple to a grown up, in contrast its all about creating focus and concentration in the child.

Ideal age: 2-8 years

Elemeno

Elemeno

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When we buy toys for our children, it is mainly to keep them occupied. Very often, children are “done” with toys sooner than expected and because of our fast paced lives, we compensate it with more (mindless) toys. Essentially it is about the 'quality time' that we should be spending with our kids. But let's face it, where's the time?

Elemeno’s products aim at bringing the family back together with their agenda: “let’s make happier kids”. Their unique collection of games, activities, and books, encourage a more mindful playtime with the children, the rest is just noise.

Ideal age: 2-8 years

Varnam Craft Collective

Move over Melissa & Doug, India invented wooden toys 200 years ago, giving rise to the ever popular and versatile: Channapatna toys. Varnam has been rooted to their traditional style, while blending in Montessori and fabulous early learning techniques. Surprising fact: being a Delhi girl born in the 80’s, I had barely heard or been interested in handcrafted wooden toys. It is only when I began my journey to explore safe and natural Indian toys, did I stumble upon Varnam. And what a find! Kudos to this award-winning social enterprise that trains and works with women and rural artisans to revive Indian toy craft.

Ideal age: Newborn - 5 years

Thasvi Toys

What started as an experiment with Montessori parenting, was soon converted into a brand due to lack of non-plastic, inexpensive, and child-safe toys available in India. Their dedication towards providing handcrafted wooden toys is clearly seen in their fast growing variety. Their products aim to enhance creativity and imagination. Don’t miss their Montessori mobiles (great for newborns), natural teethers, and intricate stackers.

Ideal age: Newborn - 5 years

Playbug

Playbug Toys

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Very few brands are promoting Waldorf inspired open-ended play in India, and one of the promising ones being Playbug toys. Their original and best-selling product: Road Track Set, comes with add-on accessories and has been thoughtfully designed to unleash a child’s creativity through spontaneity and innovation. Classic toys to keep them busy for hours so you can sip on your coffee (while it’s still hot).

Ideal age: 18 months - 6 years