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Sassy And Smart: Don Street Style Fashion With This Homegrown Brand’s Hip T-shirts

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Brown Boy

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What Makes It Awesome

Want to get your paws on street-styled, hand-printed, limited-edition t-shirts, that are completely free of all nasties and made by PETA-approved vegan brand? Check out the totally hipster range from Kolkata-based Brown Boy starting at INR 1,000.

What I love about Brown Boy is that it is cruelty-free and chemical free, using only pure organic cotton. Love how Prateek Kayan’s style (all designed and created in-house at the company’s studio in Kolkata) uniquely combines high-end aesthetics with edgy designs. If ‘affordable luxury’ is the term that comes to your mind, you are bang on!

Browse through their website and you will see a clothing line inspired by European high-street fashion. Think funky t-shirts, sweatshirts and tank tops in various shades and designs - classic navy stripes to camouflage to birds print, or with sassy one-liners such as ‘your pretty face is going to hell’ and ‘my life is better than yours’ (savage!) written on the front.

Also, what’s super cool is how Brown Boy empowers you to wear who you are as a badge of honour. All for equal love? Wear your pride on a t-shirt with a hand-painted image of a boy kissing a boy. Won’t allow society to dictate what you should wear? Say it with a Brown Boy t-shirt that has an image of bikini-clad women with the word ‘unapologetic’ on it.

What’s also interesting is that Brown Boy believes in not “overwhelming the customer with limitless choices”, so they focus on offering you with a tightly curated collection. You can build a look around any of their t-shirts, whether it is for a casual daywear or party wear. For example, the Elvis tee can be teamed up with a jacket for a Sunday brunch, or it can rock your Saturday night when you go clubbing.


Although the key pieces run out of stock soon, however, if you want them bad, there’s a way. Get in touch with the team, and the next time if they do make the same piece, you will be in the line of customers who will certainly get one.