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This Clothing Brand Offers Garments Inspired By India's Rich Handloom Heritage

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What Makes It Awesome

Gen Y and Gen Z have become fashion forward, and how! To match up to their taste, online clothing brand Artless has a collection of breezy, flowy yet luxe men's shirts, sure to add a dash of style to your wardrobe.

Artless works with local artisans and designers to create Indian-inspired garments that are "stitched with love". Inspired by India’s rich crafts tradition, handloom heritage and a love for the natural yarn, its shirts are definitely worth owning if you have an affinity for the minimal.

We spotted a forest green shirt with a patch of blue running across the shoulder and accentuated by dual oversized front pockets. Wear it to college and it will grab eyeballs enough to get you into the fashion team! Be the neo-hippy of your circle and don the two-and-a-half relaxed fit longline shirt with patch pockets and layered details. Wanna go vintage? Try the brown printed cotton shirt, which comes with a loop closure button near the throat, and as a result, can be converted into a Cuban collar. Getting the 80s' vibe much?

Not just western casuals, but Artless also has a few minimalistic kurtas. The ivory-coloured kurta, with a mandarin collar and threaded in zero chemical bamboo fibre can be perfectly matched with loose linen striped trousers. Or else go for the skyfall short kurta, which, due to its modernity, can be worn as an ethnic wear (with a dhoti pant) as well as a semi-casual outfit (with trousers). So, if you really believe less is more, this is the brand you are looking for.