The eponymous Mr Simon Carter was a case of wrong career choice, when as an immunologist he realised his true calling was bringing the fun in fashion for men. And, thus started his fashion label back in 1985, which has now gone on to have celebs like Gary Oldman, Paul Merton and Richard Ayoade as it's biggest fans! Good thing, now you can be one too by simply heading to their first store in Kolkata at the South City Mall.
Sophisticated and smart with a heavy ounce of fun, the label has patterned shirts to tees, denims, blazers and even accessories like cufflinks and wallets - all drawing inspiration from a vibrant array of animals, monuments and culture from Simon's travels. Dodos to turtles, ducks, the Big Ben, Eiffle Tower, fencing, fish, his imaginary pet dog Gervaise and what not finds a colourful space in the well-tailored clothes. Also, often hailed as the 'king of cufflinks' there's a variety that you can go trippy on for the dapper touch - signature aspirin bottles to robots, cats, bats and watering cans!
What's more exciting though is you don't have to break your bank to bag these. Shirts start at INR 3,900, blazers at INR 8,000, shorts, toes and cufflinks at INR 2,900.