SUOM is a city-based label which offers amazing ethnic wear options for women. Set up in April 2019, SUOM by Sunita Choudhary specialises in handloom fabrics such as Lucknowi chikan, banarasi and handblock print sarees from Rajasthan. Sunita has showcased her products at various exhibitions such as Invogue in William's Court, High Street Market Via Moda at JW Marriott Hotel and VIBGYOR near Swabhumi.
All you ladies, check out her georgette and chikan collection. We came across a dreamy pure white georgette lehenga, priced at INR 35,000, that will make you look no less than a Bolly heroine. For some Kashmir ki kali vibes, try their pure georgette 18 kali anarkali suit in light green!
Wanna tread the traditional route? Take a look at their pure khaddi georgette gharchola saree or hand-painted satin silk saree. The gharchola saree will cost you INR12,000. We also recommend their easy breezy Lucknowi chikan suits. Our eyes were literally glued on one pink suit with parsi work. Pair it with a leheriya dupatta and get ready to kill with your matkas and jhatkas.
If you're not in a mood to shop clothes, give your house a makeover with their comfy quilted bed covers, printed bed sheets, table cloth and runners.