Moms, have you felt the struggle of not finding stylish yet sustainable clothing for your young ones? If the answer is a resounding yes then let me point you in the direction of The Story Brand, an amazing homegrown children’s lifestyle label that aim’s to fashion a new generation of healthy, responsible and discerning individuals.
The brand’s little dresses for girls are the prettiest. Tropical prints, colourful hues and quirky prints (think flamingos and butterflies), the dresses come in a variety of patterns too. Cold shoulders are a hot favourite with kids these days. You will find the best ones in TSB’s collection. I am totally eyeing a beautifully laced, cold-shoulder dress in white for my daughter. It is glamorous, fun and comfortable all rolled in one! The Napa Shirts are great for the little man in your house. I spotted a dino print one, perfect for your budding palaeontologist. Roll-up sleeves with a button tab and box fit for a relaxed summer vibe. Available for kids between 3 to 14 years of age.
What’s really heart-warming is their deep interest in helping underprivileged women and children. They work with women from low-income homes and that’s not all. A certain part of proceeds from every product sold go towards improving the lives of street children in Mumbai. So, when you buy from them you are not just taking care of your own kids but in doing so helping others’ too.