#ShopLocal: This Women's Ethnicwear Brand Sells Gorgeous Handwoven Fabrics

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SS Ethnics

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What Makes It Awesome

SS Ethnics by Sangisathi Charitable Foundation is a charitable social organisation which is into selling ethnic and Indian wear for women. Indore-based SS Ethnics is an online brand whose aim is to uplift the small artisans from small villages in India and help them in increasing their survival.

Get gorgeous fabrics in different embroidery patterns and prints. The handblock prints include ajrakh, kalamkari, dabu indigo, batik, jaipuri and bagh, and embroidery such as kantha. A 44-inch ajrakh triple block cotton fabric will come for INR 245. The ajrakh print will come out best on a kurti or a blouse.

SS Ethnics has a vast collection of handicraft blouses, both stitched and unstitched, which gives you an option to go to your favourite tailor shop and get it made to perfect fitting. But a few of the readymade ones are worth drooling over, such as a Jaipuri block print one with frilled sleeves, an ikat woven blouse with ajrakh detailing and a black kalamkari screen print blouse with a deep U-cut back, among others.

Is your mother a fan of handicraft buttons? We know it's old school but it's still one of the most elegant things. Get tassels in acrylic, beads, thread and metal, and buttons with works such as sequin, zardosi, lac, gota patti and pearls. Some of the buttons are unbelievably intricate such as a certain zardosi with sequins, stones and threadwork! Talk about meticulousness.


In case you feel like getting your own suit made, unstitched suits are available in all the handblock prints mentioned earlier, with handicrafts work such as gota patti, mirror work, bandhani bandhej, chikankari, phulkari, kantha and applique.