Hit Up This Kolkata-Based Luxury Menswear Brand For Bespoke Designs

    What Makes It Awesome

    Calling all men! If you're looking for luxury menswear, then we might just have something for you.

    YAJY by Aditya Jain is a Kolkata-based brand that makes bespoke designer clothes for men. Their range is a nice blend of the traditional and contemporary - a unique fusion of Indian and international styles. Find interesting silhouettes and colour combinations that exude luxury but still have a minimalist touch and feel to them. The label stocks couture and pret wear for grooms, wedding, occasion and Indo-Western wear.

    We spotted different designs in kurtas, bandhgalas, bandis, tuxedos, sherwanis, jackets, shirts, churidaars and trousers in varieties of silk, cotton, linen and jacquard. The cowl kurtas come with a flap and hem detailing and look great when paired with a churidaar or a jacket. I also loved the Paisley-printed jackets and dupattas for grooms with vintage-like silhouettes and detailed, intricate embroidery. A lot of the pieces have hand-embroidery (zardozi, sequins, 3D embellishments and the like) done on them with flora and fauna motifs.

    The collection caters to all kinds of occasions, be it a big fat wedding or a simple, intimate one. Also, check out their designer footwear - from mojaris to kolhapuris, they have it all.

    If you've got a wedding coming up (a Zoom one maybe?) or a small family affair, you know who to call.

    Pro-Tip

    Their store in Lansdowne is open on appointment basis only with all the safety precautions in place. They'll also check your travel history and if you've visited any country that's on the CDC travel advisory, you'll have to provide them with a 'clean bill of health' before you drop in.