Fashionistas, check out Athas – Vibrant Woven Stories, an online ready-to-wear apparel brand based out of Pune. Celebrating Jaipur prints and rich handloom heritage with its eco-luxe casual wear collection, this brand has apparel for both men and women.
Athas is a beautiful Irish word that means joy. No wonder, the brand adds joy and vibrancy to everyday casual wear. Founded by Akanksha Dharmani, a Pune-based PR professional and a fashion enthusiast, the label reflects her vibrant and cheerful personal style through printed casual apparel. We are totally in awe of the latest 'Renewal By Athas' collection that uses fabric that evolved in the 17th century and has designs that resonate with the 18th-century fashion trends. Any Bridgerton fans out there? You'll love this collection that celebrates sartorial trends of broad necklines, puff sleeves, and loads of ruffles.
You can also shop for casual shirts for men and long dresses, skirts, suit sets, and crop tops for women. These printed apparel are one-of-a-kind and curated from all parts of India especially Rajasthan. You can also see apparel with beautiful zari work, bandhani, and Jaipur prints too. The kurtis and dresses start at INR 1100 only. Our favourite is the Athas Turquoise skirt coordinate set as well as the easy-breezy angrakha with white chiffon dupatta. The festive collection starts at INR 2100 and you can check out the designs via their Instagram page, and if something catches your fancy, dial them up or DM them on Insta itself.