As we accommodate ourselves with the new normal, face masks have become a necessity that we will be wearing for a while. So for the foreseeable future, we will be wearing masks everywhere we go, it is gaining importance as a fashion statement rather than merely functional. These protective face coverings are now gaining popularity as a distinctive utility apparel item. IS.U brings you trendy face masks that are created with care and crafted in premium quality and lined with comfortable fabric for you to keep it chic and safe at the same time. The masks can be machine-washed and come with a detachable melt-blown filter to add an extra layer of safety. Even with multiple layers, the fabric allows breathing without restrictions and is soft against your skin. Fashion has a way of taking every basic essential item and turning it into a statement piece. Keeping this factor in mind, IS.U has got you covered with every possible style choice; whether you prefer something colorful, lacy patterns, or want to keep it simple. The designs, patterns and colours are just right to bring in some happiness during these difficult times. Not only these non-medical face masks are reusable but are also available at affordable prices ranging from INR 200- 550. IS.U believes in the power of education and that every child should be able to have access to it. This is why they have joined hands with SNEHA; a non-profit organization that will help the girls get access to education via the “Educate Children” programme. The proceeds generated from the purchase of the masks will be used for the children to buy tablets/ mobile phones for their education. So strap in and step out with these trendy masks that are sure to make heads turn!