Inspired by folklore, customs and traditions, Ethilore Jewellery is the brain-child of Snehal Choudhari. It offers a range that’s fit for the modern-day woman trying to find middle-ground between the latest trends and ethnic jewellery.
Choudhari, an award-winning product designer from NIFT keeps the brand afloat with her passion and designs based on folk stories, tales of long-gone kings and queens, costumes and customs.
Earrings, neck pieces, maang-tikas, rings and more, Ethilore’s pieces, needless to say, are unique. You could imagine a Bollywood celebrity decked up with these accessories. Their gold choker “Pahi” has tiny flowers all over it in a circle, which look great with an elegant jumpsuit or a saree. They also have gold plated earrings inspired by those found in heritage structures and mahals that dote India.
Intricate flowers are another element that commonly feature in Ethilore’s designs. And this style is mainly inspired by how Indian girls make their jewellery out of jasmine flowers among others.
You’ll also find a lot of kundan jewellery, particularly inspired by the Mughal era on one hand and everyday-wear pieces like tassel earrings in pastel hues on the other.
Price: Rings are from INR 600 onwards, earrings from INR 650 onwards.