Here how this works: You get the 'golden ticket' if you're standing first in the queue. You can pick 12 doughnuts, and pay only for six, every week for the next three months.
If you're second in the queue, you get the same offer, however, it'll be valid for the next two months. Third in the queue? Don't worry. The bronze ticket will get you the offer for the next 30 days. Sounds like a deal?