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Hand-Block Printed Kurtas To Pastel Tunics: This Brand Aims To Promote India's Artisans

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What Makes It Awesome?

In the fast-paced world of fashion and lifestyle, quality and craftsmanship can be sometimes hard to come by. There are a handful of brands who concentrate on designs and comfort. We found Okhai, an online brand that offers handcrafted apparel and lifestyle products created by rural artisans from across India. With exquisite designs and styles unique to their culture and heritage, these clothes have great history, that too at reasonable rates. What’s even better is, that the proceeds from the sales go to these artisans.

The brand’s mission is to encourage women from less privileged backgrounds to learn new skills to make a life of their own. Okhai collection features ladies’ and men’s wear, home décor products and accessories. You can also shop by the craft and technique used, whether you’re into Kantha, or Chikankeri, natural dyeing or even mirror work, they have beautiful options.

We love their collection of dresses in the “Parchai” section: super flowy, comfy and stylish, starting from INR 1,500. These clothes are great for a hot summer day or even a regular day at work. There are also several tunics in pastel shades and a ton of hand-block printed cotton kurtas with dramatic sleeves. Men too can purchase flowy ikat or hand-blocked shirts starting at INR 1,680.

They also have cute purses, makeup pouches and much more that will surely make your special person happy. Explore their collection by yourself and let us know what you think!


Shop for their kurtas if you're aiming to stay casual and trendy this festive season. We love their 'Dusk' embroidered kurta (INR 1,950) which you can pair with a black distressed pair of jeans for a bit of an edgy look.