Isn't there a different charm to ethnic wear? Especially if they are slightly pocket friendly and unique. Soch as a brand has always delivered high class ethnic designs at affordable rates. Their newest outlet at Elpro City Square Mall in Chinchwad has a great collection of all your wedding wear essentials. As soon as you’ll enter this brightly lit store, you will see racks and racks full of kurtas, sarees and skirts. Their store is divided in sections from formal, traditional, casual wear and even fancy. You can pick from cotton, nylon, silk and even chikankari kurtas - all available in different colour, cut and design.
We loved their collection of casual kurtas that come in subtle colours, starting at INR 700. They are made of organic cotton and are super comfortable and breathable. We also suggest you check out their collection of saree starting at INR 1200. Their collection of ready to wear saree also impressed us quite a bit where in all you have to do is put on a skirt and it has a dupatta attached to it making it look like a saree. You can also opt for their contemporary lehengas that come in different designs and styles starting at INR 2000.