After Scholastic published her book, ‘The A to Z Book’ in 2009, it was just the nudge Aditi Deo needed to launch her own brand – The Doodle Factory. A gifted illustrator and graphic designer, she’s also a best-selling author {book made it to the best-seller list in 2011-2012}. It may have all started on a whim, but The Doodle Factory has certainly come into its own.
Aditi has designed websites, restaurant murals, hosted numerous workshops, and and even created her own range of hugely popular eco-friendly merchandise {priced between INR 40 – INR 1,100+}. We love her range of doodle-art/typography bags, notebooks, mugs, t-shirts, eye-masks, aprons, magnets, bookmarks, hot-n-cold pillows, coasters {we could go on}, and think you will, to. Try to get your hands on her seasonal fruit & veg calendar – it comes in two sizes, and is exceptionally useful for those visits to the market! If you’re a creative person yourself, get her doodle-a-day diary for ideas and themes to keep you inspired to draw/write something new every day of the year. It’s a one-of-a-kind illustration book, and has become hugely popular among students in design and art colleges.
Aditi is extremely conscious about pollution and plastic, and plans to make her studio a zero-waste one by using biodegradable materials, recycling, and compost. Currently, she has been hosting activities and events in collaboration with Art2Day, but will be launching her own studio for The Doodle Factory in Baner by September 1st. Here, there will be plenty of activities around art, illustration, and doodling – including a weekly club for people to practice their calligraphy! She’s even opening up a cosy cafe space on her terrace, which will serve home-brewed coffee and baked goods. You can find her merch at Either Or {Sohrab Hall} and shortly, at her studio.
#LBBTip: Keep an eye out for her bi-annual Art Quarter workshops, if you’d like to hone your arty skills. It’s free til you decide you want to sign up!