Conscious Fashion: A Sustainable Clothing Brand Has Travelled To Pune

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What started as a small business in Auroville in 1997 has grown into a brand that’s been showcased at fashion weeks. Upasana after years of practicing conscious fashion has opened its first store in Koregaon Park.

What Makes It Awesome?

Located inside Sunderban Resort & Spa in KP’s lane 1, Upasana was started by Uma Prajapati and Manoj Pavitran. Their idea was to take a luxury like fashion and transform it into a sustainable business where people involved grow along with the business. And, their idea has worked.

Working with farmers, weavers Upasana aims to empower not just women but village communities in general. They reuse waste materials, cut gorgeous silhouettes out of khadi and use hand-woven materials and hand-embroidery. For the label it’s all about creating sustainable clothing.

The store in Pune has a range across all their collections and they’re awaiting more garments, accessories and other items. For now, choose from tops in monochrome, dresses and three-piece suits. They have banarasi silk stoles with silver motifs, asymmetrical dresses from their origami collection are worth buying to add a unique piece to your wardrobe and their upcycled dresses will make you realise there’s a lot you too can do with your old garments. You can also shop for bags and cotton pouches in all sizes big and small.

We loved their indigo hued designs and their calligraphy printed red dress with a balloon-like hem. Their origami indigo dress is a great pick too and their monochrome short tops are super cool and comfortable. We could honestly live in these clothes!
Their price range starts at INR 2,000 for tops and goes upward. Some garments are priced at INR 9,000 and are more luxurious in their usage of materials and cuts.


Buy their up-cycled pouches that come in a range of hues, they look super cute and you could use them to store everything from makeup to jewellery to money and more.