We are sure you are not unaware of the brand "W" in India. W is a leading women's apparel brand that is spread across the country with over hundreds of outlets. Started by two brothers in 2001, the brand's main aim is to provide fashion in a modern retail environment to the Indian woman. In Pune you will find over 10 different outlets of "W" and we visited the one in City One Mall in Pimpri.
The store has a massive collection of daily ethnic wear as well as some fancy wedding wear and western dresses. We love the brand's collection as it keeps changing with seasons and trends and gives you ample option to choose from. We absolutely love their collection of casual kurtas and palazzos, starting at INR 799 that you can mix and match or buy as a set for your daily use. These designs are all made in-house and are super comfortable breathable.
Their collection is also very distinctive from it's other contemporary brands because of it's colour palette. All their designs are bright in colour and come in unique designs. They also have a great selection of anarkalis and western dresses for both casual and festive wear starting at INR 1,500. So if you are looking to revamp your wardrobe, we would suggest giving W For Women a shot.