The brand first started as an online store and frequented several pop-up markets and exhibitions. Now, they operate out of a brick and mortar store in Kharadi. They mainly cater to women and source fabrics and design trendy one-of-a-kind outfits.
The highlight of the store is their extensive collection of fabrics that have the traditional Indian embroidery work and prints. You will find Banarasi, zardosi, ikat and more. From all of these traditional prints and works, the store majorly specialises in chikankari as both the designers are originally from Lucknow.
You can also get sarees, lehengas, gowns designed to fit your need, style and budget. The store designs twinning sets for mothers-daughters, aunts-nieces and family sets too. The twin family sets also extend to menswear. On special requests, the boutique also designs menswear, but that usually depends on the number of orders they are working on.
The boutique offers several other services too. They customise weaves and prints, so you can get a one-of-a-kind handwoven Banarasi saree or simply get a custom fabric, which you can later turn into a dress. Additionally, the boutique also helps in styling the final look of the outfit and will help you match your jewellery and other accessories.