When we stumbled upon Aadyaah Jewellery on Instagram, we were more than ecstatic to spot all those Bohemian and statement neckpieces and earrings. Founded by Malathi Kasinadhuni in 2018, Aadyaah is all about a curation that caters to women with different tastes. Whether you like something minimalistic or want an elaborate piece for a special occasion — this Hyderabad-based brand has your back. Malathi quit her successful corporate job to float her brand and as a result what we see isn't just a fine curation but also fancy customisations. For those of you who are particular about jewellery, Aadyaah can customise and craft as per requirement.
Here's what to expect from the store: kundan/hand-painted earrings, statement chaandbaalis and maang tikkas, oxidised jewellery with vintage finish and German silver, beaded jewellery, and anklets. Looking for something versatile? The oxidised collection has some lovely chokers and earrings that go well with both Indian wear and ethnic wear. Minimalists, there's something for you too — Aadyaah's casual wear collection includes layered chains, multi-finger rings that are perfect for nailing that am-pm look!
For those of you who can't get enough of anklets (we sure can't), check out their range of anklets in crystal, oxidised silver, colourful threaded ones with beads, and even nazar battus. At the moment, the price range across the store is INR 200 upwards. Aadyaah is working on curating more pieces that aren't just versatile but also affordable. If there's one thing the brand would like to bring in, it's accessible and affordable jewellery for everyone. Run single-handedly by Malathi herself, this brand goes beyond making a transaction by being a customer-centric brand. And that's what makes it awesome!
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