The minute the weather starts to cool down, we know it's time for three things for sure: dressing up to the tens, eating lots of mithai, and shopping till we drop. To get a head start, we went shopping online to discover a few lesser-known brands and popular ones that we still can't get enough of. And what do we have? A list of ethnic wear brands that you must check out so you can nail the festive season like a boss!
7 Best Ethnic Wear Brands To Get All Your Desi Outfits From This Festive Season
Abhishti
There's literally no single outfit from Abhishti that we're not crushing on! Think of kurtas with flouncy sleeves, flared bottoms, and chudidaar sleeves—this brand has them for you. Their collection of asymmetrical cuts and cold shoulder kurtas in pastel colours is perfect for work too. Whether you're looking for something minimalistic or something elaborate with zari work, there's something for everyone in Abhishti's kitty! While you're at it, don't forget to check out their dresses with Mangalagiri borders.
Price: INR 800 onwards
Best Known For: Banarsi sarees and kurtas
Lavanya - The Label
One thing about Indian clothes is the fitting; it's key. No matter a saree blouse or a kurta, the size needs to fit perfectly, and the material needs to fall well when you wear it. Lavanya The Label definitely knows that, with sizes starting from XXS up to 3XL, this amazing Jaipur label has a lot to offer. Dhoti sets, printed sarees, tunics, palazzos—they have everything beautiful to offer.
Price: INR 2,000 onwards
Best Known For: Floral ethnic wear
Sajke.in
Looking for simple ethnic wear? We are always on the lookout for comfy casual ethnic wear. Sajke.in is a homegrown brand specialising in making ethnic wear for urban women. All their clothing is sustainable and handcrafted. You'll find everything from kurtas and jute jackets to ethnic tops.
Price: INR 2,000 onwards
Best Known For: Anarkalis
Suta
It's almost impossible to find an Indian label experimenting with colours, prints, and embroidery at this price range. If you are looking for sarees that are minimalistic and chic, Suta has multiple options for you. Their designs, patterns, and styles are super elegant, and they surely have something for every woman.
Price: INR 1,900 onwards
Best Known For: Cotton and mul cotton sarees.
Chungi Store
We absolutely love kitsch, and if you do too, you ought to check out the Chungi Store. This brand's sarees come in so many options; from sarees with two-tone borders to beautiful handloom sarees with tassels, you'll easily find the gift you're looking for your favourite person this holiday season.
Price: INR 2,500 onwards
Best Known For: Tissue sarees
Idalia
Idalia makes some lovely coordinated sets on a budget! Ever since we spotted this brand's co-ords, we've been going back to it because the fabric sits so well even on sensitive skin and it's affordable. Whether you like florals or all things plain, there's something for every mood. We're digging floral-printed tunics with palazzos and textured kurtas with straight-cut pants. For us, these make for great AM-PM wear! Especially if you have to dash somewhere after work.
Price: INR 750 onwards
Best Known For: Co-ords
Shrutkirti
We are big on getting inspired by ethnic looks we see in magazines, movies, and more; hence, we love looking out for stores that make such clothing. Shrutkirti is a great brand for ethnic wear for women who love elegant pieces that'll make you look effortless. At Shrutkirti, you will mostly find really beautiful kurtas and salwar sets. We love every single one of their pieces, and we bet you're going to too.
Price: INR 3,000 onwards (approx.)
Best Known For: Salwar sets