13 Ethnic Wear Brands You Need To Be Getting Your Next Desi Outfit From

    Good times are literally rolling in! With the arrival of the festival and shaadi season, we're all too excited to shop our hearts out. And eat mithaai, of course! 

    We've gone online shopping to discover a few lesser-known brands and some popular ones that we cannot get enough of. And what do we have? A list of 13 ethnic wear brands that you must check out for your next desi outfit. 

    Tokree Jaipur

    Tokree Jaipur

    Available on LBB

    As the name suggests, Tokree is based out of Jaipur and their outfits are handmade. Made from 100 per cent cotton, mulmul, silk, chanderi, etc., Tokree works with various artisans to craft their outfits. Two reasons why you should shop from this label: comfortable clothing and stunning colours. We mean, we cannot stop appreciating those suits in mint greens, powder pinks, and navy blues. Besides, if you're someone with sensitive skin and shy away from wearing ethnic wear because of the fabric, you can happily shop from Tokree Jaipur! The price range across the store is INR 1,500 upwards.

    Biba

    Biba

    Available Online

    Obviously, Biba is one of the first stores we hit up when looking for ethnic wear. From elaborate lehengas and kurta sets to jewellery and footwear — you can score a complete look and that's the best part. You can check out their easy stitch suit sets and score great deals under their factory outlet section. Looking for something with more grandiosity? Biba by Anju Modi awaits — flared suit sets and front open suit sets are to kill for. Plus, there are sleepsuits too which we're crushing on currently! The price range across the store is INR 400 upwards.

    Abhishti

    Abhishti

    Available on LBB

    There's literally no single outfit from Abhishti that we're not crushing on! Think of kurtas with flouncy sleeves, flared bottoms, chudidaar sleeves, and this brand has them for you. Their collection of asymmetrical cuts and cold shoulder kurtas in pastel colours is perfect for work too. Whether you're looking for something minimalistic or something elaborate with zari work — there's something for everyone in Abhishti's kitty! While you're at it, don't forget to check out their dresses with Mangalagiri borders. The price range is INR 800 upwards.

    Imara

    Imara

    Available Online

    When it comes to readymade lehengas and ethnic wear sets, Imara is our go-to. We love the colour combinations such as neon pink with baby pink, maroon with bright red, royal blue with baby blue, etc. If you're someone who loves wearing colour blocks too, you'll find plenty of them at Imara. Plus, you can pick footwear too — we're loving their range of Kolhapuri chappal and mojaris. The price range across the store begins at INR 399.

    Znx4ever

    ZNX4EVER

    Available on LBB

    Got a thing for coordinate sets? Znx4ever has plenty of beauties that'll catch your eye. From kurtas with cigarette pants to printed kurtas with palazzo pants and dupattas — the options are endless and that's what we love about the brand. If you're looking for ethnic dresses, they've got A-line pieces, pleated dresses, and wrap dresses. Of course, they've got simple kurtas for am-pm wear, and the price range across the store begins at INR 750.

    Soch

    Soch

    Available Online

    There's a reason we keep going back to Soch — embellished sarees and elegant salwar kameez collection. The first thing we do when we visit their offline and online stores is checking out their block-print outfits section. A whole range of comfortable cotton kurtas and tunics await. We also love Soch's bottoms such as foil print cotton skirts, dhoti pants, and Patiala dupatta sets. And the best part is, right now, they've got a Work From Home collection for us to splurge on workwear. The price range across the entire store is INR 499 upwards.

    Bunaai

    Bunaai

    Available Online

    To say we open Bunaai every day to check out its deals would be an understatement! It's almost difficult to find an Indian label that's experimenting with colours, prints, and embroidery at this price range. This Jaipur-based label has something new to offer every time you hit up its website and if you love flowing gowns, kurtas featuring silhouettes and feminine cuts, you're in for a treat here. Bandhani, indigo prints, pastels, Shibori, tassels, tie-dye — Bunaai has a slice of everything. The pricing is between INR 1,000-3,500 and the lehengas are under INR 6,000.

    Dot

    Dot

    Available Online

    Don't mind the occasional splurge? Dot Design Studio has beautiful Indian artisanal wear that you cannot take your eyes off. Every bit feminine with a hint of contemporary vintage, expect silhouettes and flowing pieces. Dreamy AF? Yaaas! Known for kurtas and floral anarkalis, this designer label is perfect for those who love ethnic wear in delicate prints and subtle colours. Expect earthy colours, hues of pinks, and lots of yellows. Two things you must check out: Gulaboo Ghera Anarkali and Ghoomar Kurta. The price range across the label is INR 4,800 upwards.

    Idalia

    Idalia

    Available on LBB

    Looking for coordinate sets on a budget? Idalia does some lovely ones. Ever since we've spotted this brand's coords, we've been going back to it because the fabric sits well even on sensitive skin and it's affordable. Whether you like florals or all things plain — there's something for every mood. We're digging floral printed tunics with palazzos and textured kurtas with straight cut pants. For us, these make for great am-pm wear! Especially if you have to dash to somewhere after work. The price range across the label is INR 750 upwards.

    Saaki

    Saaki

    Available Online

    Samantha Ruth Prabhu's very own label — Saaki is full of lovely surprises. From comfortable cotton kurtas to festive chanderi sarees, load up on beautiful pieces. We're totally digging the breezy bottoms and jackets collection. Plus, the saree collection is limited but drool-worthy, for sure. The colours like indigo blues, lime yellows, and whites with floral prints are fresh, almost like a slice of summer. If you're someone who prefers non-fussy festive wear, Saaki has a lot to offer. The price range across the store is INR 799. 

    Earthica

    Earthica

    Available Online

    Earthica is a sustainable and eco-friendly label that will convince you to switch to ethical fashion. And why wouldn't you be convinced? With stunning pieces like peplum tops, jackets, and breezy pants made from Ikat, Gadwal sarees, khadi kurtas, etc — Earthica handcrafts awesome. The label is also home to Jamdani kurtas, Ajrakh-printed sarees, and boxy blouses that double up as crop tops too. Plus, they've got accessories like chappal, handiwork bags, and jewellery that go really well with Indo-western wear. The price range across the store begins at INR 500 (for accessories).

    City C

    City C

    Available on LBB

    City C is an iconic 30-year-old store from Lajpat Nagar, Delhi. If you are looking for comfortable casuals with minimal embroidery or prints on a budget, City C has a lot to offer! From palazzo and kurtas to Patiala pants and short kurtas — there's a lot for you to gawk at. Plus, you can expect both bright colours like reds and yellows to understated whites and greys! The price range is INR 750 upwards

    Sufia

    Sufia

    Available on LBB

    A Lucknow-based brand Sufia might be the last on this list, but not the least. Known for its intricate Chikankari kurtas in pleasant colours like whites, baby blues, yellows, and baby pinks. While most of their clothes remind you of summer, the label surprises you with prints and florals, here and there. In for some gingham? Sufia's Gingham Chikankari dresses are a treat for sore eyes. You can pair most of their kurtas with an elaborate Benarasi Silk dupatta and score a great OOTD for the 'gram. The price range is INR 2,400 upwards.