I've got curly hair and for the longest time, I've used products that are wrong for my hair. While my haircare routine is quite simple, I indulge in shampoos. OGX's Coconut Curls to Lush's Curly Wurly Girly — I found my hair's best friend in them. So when I stumbled upon Curl Up online, I decided to give it a shot.
If taming curls and giving them a good definition is your sole purpose, try their Curl Defining Cream. Of course, their shampoo and conditioner also give great results but the cream makes my hair bouncy and offers a great deal of volume. It's supremely best for those days you want to Instagram your OOTDs. Perfect hair can surely make your feed (and mood) better, right? Also, the products have a creamy consistency, especially the conditioner and cream. So dilute them a bit! The products are priced between INR 575-690. You can grab the combo (shampoo, conditioner, and cream) at INR 1,690, and these last for a little over a month for medium-length hair.
Now here's what you should know about Curl Up: this is an all-natural, cruelty-free brand that obviously free from silicones, sulfates, and parabens. They make good use of ingredients such as argan oil, chia seed and flaxseed extract, and vitamins A, C, and E. The whole purpose of their products is to offer moisturisation and define curls. In fact, the brand is founded to cater to curly heads and wavy hair only.