Ladies, we get it — the pandemic has forced us to stay indoors and we miss heading out for shopping excursions. But fret not for these Hyderabadi designers are online! From Indo-western wear to accessories — here's a list of six designers that we're crushing on at the moment.
6 Designers From Hyderabad That Are Online
Svara is crafted for comfort. Sourcing its fabric from remote villages of Telangana, without involving any middlemen — this online brand features its own creations along with a curation of various Hyderabad-based brands that match Svara's philosophy of slow fashion. Two things worth checking out: Svara's blouses (which double up as crop tops too) and tote bags. Svara has a range of home-essentials like table runners and cushion covers that can honestly brighten up any room. The price range across the store begins at INR 199.
Kaluva By Neeraja Kona
When popular stylist Neeraja Kona ventured into floating her own label, we were found grinning like a Cheshire cat. Known for its hand-embroidered and block printed outfits — Kaluva by Neeraja Kona is affordable fashion. The designer label features womenswear, kidswear, menswear, and jewellery. While we are crushing on the sarees, the maxis are no less enticing. You can match with bae as menswear has beautiful kurtas and shirts. The price range begins at INR 1,500 and goes up to INR 15,000.
Can we say we're over the moon to finally find Dipti Mrinalini Label online? Featuring earthy silhouettes, tunics, breezy dresses, and shirts — this ethical and organic label blends traditional Indian art with contemporary designs. The first thing that caught our eye is Dipti's range of dresses in pleasant colours. Made from 100 per cent cotton, this label makes use of natural dyes only. The price range across the store begins at INR 2,500.
Founded by Yashila and Trishala, ILAMRA is a homegrown label for anyone who loves wearing understated and minimalistic pieces. The label makes use of organic cotton and sustainable and traditional techniques to craft their clothing. What should you look out for? Well, we've been eyeing their WFH Capsule and Scrunchies collection. Ilamra also crafts lehengas and sarees that are standout pieces for us. The price range across the store begins at INR 199 and can go up to INR 18,000.
The Cinderella Story
From Sobhita Dhulipala and Soha Ali Khan to the girl next door — The Cinderella Story has made designer juttis accessible to everyone. Run by Sabista Khan, this label's juttis feature lots of prints, embroidery, sequins, and motifs. Whether you like it quirky or traditional — there's something for everyone. What we love about the label is that their soles are super soft and cushiony, making way for comfort. The price ranges between INR 1,500-4,000.
Ozel Bir Sey
Ozel Bir Sey — meaning something special derived from a Turkish phrase — is a label by Shipra Nayyar, who handcrafts a range of clutches and potli bags. Shipra experiments with different patterns and motifs and we're entirely crushing on her Falaknuma range and Amor. Check out Falaknuma belts which can be donned to a cocktail party, sangeet, and shaadi. While a piece that versatile deserves space in our closet, we recommend checking out her Game of Thrones collection, if you're feeling nostalgic. The price range across the store begins at INR 1,200.