ILAMRA is a slow fashion label based out of Hyderabad. Drape yourself in warm sunshine in one of their sarees or get brunch ready in their dresses. Founded by Yashila and Trishala, ILAMRA is a hidden gem of a homegrown label that can woo anyone who loves wearing understated and minimalistic pieces. Easy, breezy, but with a twist, we're loving how snazzy the outfits are.
Yashila and Trishala — a sister duo from Hyderabad share a mutual love for nature and floated a label that's quite Indian at heart and yet global in its approach. Drawing inspiration from the moments they are surrounded by, you'll notice how subtle their pieces are. In fact, some of their latest pieces are based on their multiple visits to Kerala. While their Kalamkari sarees are charting top-selling lists, leave no reason behind to check out their entire collection. For instance their Marigold Tier Dress — made from mul mul cotton, we're loving its flow and flair.
The Mango Flutter Dress is apt for those who don't shy away from experimenting with style. Looking for more reasons to shop here? Their kimonos and linen dresses will convince you well enough to splurge here. The best part is they make use of organic cotton and sustainable and traditional techniques to craft their clothing.