Lehengas, Dupattas & Ethnic Jackets: This Budget Store In Secunderabad Is A Hidden Gem

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Invogue in Sainikpuri is a store that stocks up according to festivals and themes. Whether it's Diwali or Christmas, find something trendy for that season. 

What Makes It Awesome

Invogue is one of those few stores in the city that stocks up clothes according to the festivals. Think ethnic wear? It abounds in ghagras with intricate embroidery and during spring, it brings us fresh and floral prints. This store is run by RK Kapoor and he has a super pro team that helps you pick the right outfit and match it with accessories. At the moment, they have curated outfits from the traditional artisans of Gujarat and you can buy these between a range of INR 750-INR 3,500. Pick the right accessories (bangles, jhumkas) near the counter to nail that OOTD look. Invogue has a decent collection of kalamkari and bright printed crop jackets that'll go really well with your chikankari kurtas. And so do the dupattas. Want some western wear? Take your pick from their distressed denim or dungarees. If you've been looking for bright sweaters, there's plenty for you to choose from.

Need more reasons to get here? The caps and berets must seal the deal for you. And so will the sunglasses. Plus, there is an adorable section for kiddies to pick cute footwear, hats, and clothing. But for now, get here and fix your wardrobe without burning a hole in your pocket.


Since they bring outfits according to a theme or season, you can expect good discounts. Check with the staff and they'll fill you in. 


Former Editor, LBB, Hyderabad.