Kaftans To Kurtas: This Brand Will Remind You Of Your Childhood

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Phutari

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What Makes It Awesome

In Marwari, the word phutari is used to describe anything beautiful. Phutari is a Rajasthan-based brand that handcrafts outfits that are block-printed. An apt name for the brand, Phutari will surely evoke all your childhood memories, and that's what the brand intends to do. With delightful prints such as bicycles with red tires, quirky fish, elephants, and bright flowers — you'd love to get your hands on these cotton beauties. 

The first thing that caught our eye is their range of kaftans. The prints and colours are so fresh — expect lime yellows, bright oranges, and prints such as strawberries, coins, mangoes, and lots of floral prints. You can pick between full-lengths and midi-sized. If you hate wearing pants like us, move on to their dresses, which come with box pleats and a pocket on one-side. Well, we're already sold! Plus, Phutari's tops and kurtas make for comfortable everyday wear.

Men, there's something for you too. Phutari's cheerful and printed shirts will surely put you high on the fashion radar. From Dabu printed shirts and Kalamkari to prints like laal machi and kaali cycle — there's a lot for you to splurge on! Plus, there are kurtas and short kurtas too that we're digging. If bae is picking one, we're surely stealing them. The price range across the store is INR 899 upwards.

Pro-Tip

Phutari has handkerchieves made from mulmul cotton along with a wide range of home furnishing that includes cotton quilts, dohars, and bed linen. To say we're in love with their Jaipuri quilts would be an understatement. But don't just take our word for it — go check them out yourself! 

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Former Editor, LBB, Hyderabad.