Samantha Ruth Prabhu Just Dropped Her New Label! Shop Before It's Sold Out

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What Makes It Awesome

Samantha Ruth Prabhu is a style icon in her own league but do you know what makes her stand out? She picks comfort clothing over anything else. So when we heard she was floating her new label — Saaki — we knew we could expect two things: handlooms and comfort clothing. That's exactly what we get. 

As of now, the label has dropped everyday wear and festive wear. If you're someone who prefers non-fussy festive wear, Saaki has a lot to offer. We're particularly loving the colours, which are fresh as a breeze. Expect floral prints in baby pinks and bright lemon yellows, pink bandhanis, polka dots in blues. From block prints and florals to jacquards and embroidered pieces — there is something to appease you, whatever your OOTD mood demands. 

If you know Samantha, you really know her love for sarees. Saaki has three sarees and we're hoping they'll launch some handloom beauties soon. For now, you can gawk at those checked sarees or the blue indigo-print one which low-key has our heart. Plus, the label has comfortable bottoms like palazzos and skirts. Samantha has been working with different artisans to make Saaki accessible to everyone who enjoys chic comfort clothing. Which explains the price points too — most pieces fall under INR 2,000. Don't wait a moment anymore — go shop, because they're getting sold out like hotcakes and you'd definitely want a piece of this cake!


There's also a launch discount of upto 30 per cent going on! 


Former Editor, LBB, Hyderabad.