This Woman-Led Jewellery Brand Is Affordable, Quirky & Worth Checking Out

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What Makes It Awesome

Seen on influencers and celebrities — Sarojani Jewels is a jewellery brand founded by Unnati Chouskey. Named after Unnati's grandmother, Sarojani, this brand designs and also curates its pieces. Unnati has been juggling between her nine to five job and running this business all by herself. We were told that she visited various local markets, experimented with different designs before floating this brand. In fact, her intention is to make all sorts of jewellery available for her customers, online. As a result, you'll spot diverse pieces of jewellery. Whether you're looking for am-pm wear or elaborate traditional wear, you shall find them here. Besides, they've got imitation, oxidised silver, stones, kundans, and a lot more. 

Unnati curates several pieces from different parts of India; while traditional jhumkas are their bestselling pieces, we recommend checking out those elaborate chokers and geometrical earrings too. Soon, the brand intends to launch a range of artifical jewellery for both men and women. The price range across the store begins at INR 50 and goes upto INR 5,000, making it quite affordable. 

A noteworthy thing worth mentioning is — Unnati was going through a personal crisis and she got herself together and started out Sarojani Jewels with an investment of INR 3,000. Today, several Indian television actors like Tina Dutta, Surbhi Jyoti, Kavita Kaushik, Mahi Vij, Monika Khanna, Aashka Gordia, Srishty Rode, Reene Dhyanz and Mukti Mohan wear Sarojani Jewels. Unnati also makes interactive content that her followers enjoy! 


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