Men, don’t let the women steal the show when it comes to festive fashion. It’s time for you to shine as well! And we know just the place for you to begin - Asuka. An ethnic and western menswear store with its design headquarters in Delhi, this is a one-stop shop to find occasion wear, kurta sets, stylish bandhgalas and a range of sherwanis. They also have beautiful jacquard jackets and long bundis if you’re looking to get the perfect royal desi look this festive and wedding season. Being manufacturers and wholesalers for over 30 years, Asuka is the place where you can buy your favourite designs in bulk and at prices lower than most retailers. How you may ask? Because there’s no middlemen involved in the process.
If you want to hop on the current trend, gents, then pick from their Banaras-sourced silk kurtas made from Muga, Tussar and Chanderi. Intricately embellished with hand embroidered geometric and ornamental designs these are what will make you stand out this festive season. And given Hyderabad’s fashion sense, you’ll love this store as they stock designs and patterns the city is usually not used to! So whether you loved Ranbir Kapoor’s ivory wedding sherwani or are a big fan or Ranveer Singh’s suave floral styles, you’ll definitely find something you like at Asuka.
For those looking for a more western look, check out their ombre and partywear shirts made using fabric imported from Turkey.