You Won't Stop Wearing Denim All Day Long With Dresses & Coords From This Store

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What Makes It Awesome

Are you the kind that loves denim to an extent that you wouldn't want to stop wearing it every day? Welcome to the club. There — an online shopping label, founded by Ankita Bansal (of Netflix's Indian Matchmaking fame), specialises in crafting denim outfits. Diana Vreeland once said that blue jeans are the most beautiful things since the gondola, and we cannot agree more. There has tons of stunning denim, but here's a twist in the tale — whether it's a sweater dress or a pantsuit, everything has an element of denim (and drama).

One glance at the denim jackets and we want to put all our leather jackets at the corner of our closet. The coordinate sets are what caught our eye instantly, though. Tulip pant sets that will bring out the dapper side in us to flared pant sets that can be worn to work meetings, this is a real denim affair. And one that we don't regret having, again and again. Spaghetti or tube tops in denim? Oh, yes! Plus, a lot of tops are jazzed up with frills and bows, making us look both badass and chic at the same time. Can't wait to splurge? Check out There, and start adding all cool things to your cart. 

What Could Be Better

A few of the products are sold out and the store hasn't stocked up on them yet. Plus, the menswear collection barely has two pieces. 


Former Editor, LBB, Hyderabad.