Two things that immediately come to our mind when we look at 1231 Studio: fuss-free and timeless fashion. Founded by Pallavi Daga, this Hyderabad-based label reminds you of breezy resort wear but with comfort as the key. After graduating from NIFT Hyderabad and Masters in London, Pallavi worked with a few export houses and labels. Soon, she floated her label which champions sustainability, slow-fashion, etc. From sourcing fabrics to learning natural dye techniques — Pallavi has put her heart into the label and it shows.
Conscious shoppers can do a bit more by shopping from this label! Wondering what we're loving? The multiway dresses and coord sets, which are also their bestsellers. In fact, the colours are what caught our eye — from whites to blues — all the colours are easy on eyes. The designs are quite versatile too. Wear them to a brunch but also style them to work, and we think that's what makes it awesome.
Pallavi says she crafts clothing for the modern free-spirited woman who is conscious and believes in ethical fashion. Born out of love for comfort and style, 1231 Studio's jumpsuits are something you must check out. Minimalistic AF, these pieces explore the designer's aim to keep outfits basic yet versatile. The label doesn't believe in trends and crafts clothing that can endure the test of time — not in terms of style alone but quality too. Pallavi hopes these ensembles can be worn for decades and can be passed down to the younger generation.
The label sources all its fabric locally, uses natural dyes, and more importantly neuter colours with a splash of pop, occasionally. With an intention to craft more balanced pieces and foster a fashion movement that's ethical and makes way to social justice and ecological integrity, 1231 Studio will launch 2-3 collections a year. The price range across the store is INR 5,000-8,000. So, just remember — the next time you want to shop, do a little good to the Earth and invest in a label that's more than just a fashion label. Your choices can make a difference!