8 Brands To Nail The Quiet Luxury Aesthetic Without The Price Tag

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Ask any fashion expert and they will tell you that Quiet Luxury is not a new aesthetic. In fact, you can go as far as to say that it is a 'non-trend' trend. While the conversation might have been sparked thanks to pop-culture references such as the show 'Succession,' celebrities like Sofia Richie and Gwyenth Paltrow's courtroom looks, the 'old-money aesthetic', or 'stealth wealth' has been around for a while. For the uninitiated, quiet luxury references to pieces and brands that represent timeless, minimalist design that is unquestionably of great quality. These pieces will usually have a subtle and basic aesthetic with a small detail that makes it stand apart from anything else available. Think Bottega bags, Miu Miu, Khaite, Brunello Cucinelli, The Row and the likes. The appeal of, and the style of this non-trend 'trend' exemplifies clean lines and elegance, leaving overt branding and logomania behind. 

Now even though we might not be able to afford, or simply do not want shell out two month's rent for a tank top like Shiv Roy's (character in the show Succession) the aesthetic itself is possible to nail.

We've found 8 homegrown and international brands available online that can help you do just that, without the price tag burning a hole in your wallet. 

Chola

Chola

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Our new favourite brand, Chola believes in comfortable fabric and relaxed silhouettes, which is 'reflective of their ethos of simplicity'. Even though they have a small collection right now, you'll want to buy every single piece. Mostly consisting solid-coloured and monochrome pieces, Chola guarantees high quality, with the dominant use of linen in their collection. On the pricier side, these are worth the price tag as they will be investment pieces that'll last you a long time. 

LBB's Picks:

Pleated Trouser With Side Panel

Pleated Trouser With Side Panel

â‚ą11300
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Women Aida Yellow Jumpsuit

Women Aida Yellow Jumpsuit

â‚ą18200
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Perona

Perona

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Perona answers all our needs for sleek and effortless everyday style. Their silhouettes are crisp, the colours understated and material—pure high-quality cotton, linen and silk—that will not give up on your for a long time. They have some amazing options for officewear, and for casual and formal evenings. You can definitely have a Sofia Richie moment in their collection. They also have some great minimalist options for men as well as some chic clutches. 

LBB's Picks:

Brielle Powder Blue Dress

Brielle Powder Blue Dress

â‚ą9900
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Elsie White Top

Elsie White Top

â‚ą7900
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Pinnacle By Shruti Sancheti

Pinnacle By Shruti Sancheti

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A ready-to-wear line by Shruti Sancheti, the brand has pieces that combine everyday aesthetics with high-fashion experimentation. Think bohemian, dutch layering and pastel prints. Their collection of dresses are super summery, airy and breathable. Mostly working with high-quality cotton and linen, the pieces are worth the price. Some of their organza pieces have our whole heart! 

LBB's Picks:

Muslin Striped & Chintz Printed Dress With Belt

Muslin Striped & Chintz Printed Dress With Belt

â‚ą11000
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White Chintz Printed Kafta

White Chintz Printed Kafta

â‚ą7000
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trueBrowns

trueBrowns

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A personal favourite, no one does fusion clothing better than trueBrowns. They have something for all your moods, from bold colours to neutrals to prints. Their kurta sets have been spotted on many celebrities like Sarah Ali Khan and Vidya Balan, with one of their bestselling collections has been co-created by Chitrangda Singh, which consists of traditional prints in relaxed silhouettes. 

LBB's Picks:

Grey Textured Silk Deep V-neck Co-ord (Set of 2)

Grey Textured Silk Deep V-neck Co-ord (Set of 2)

â‚ą4499
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Cotton Linen Navy Blue Kurta Pant (Set of 2)

Cotton Linen Navy Blue Kurta Pant (Set of 2)

â‚ą3499
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House Of Fett

House Of Fett

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A Nykaa Hidden Gem, House Fett is doing bold prints, bright colours and experimental silhouettes brilliantly. They have a wide range, with dresses, co-ords, shirts, bottoms and jackets. You'll find pieces here for your resort looks, for brunch, for cocktails, and if you need to feel like you're walking the red carpet! What's more is that you get all of this at reasonable prices. 

LBB's Picks:

English Trench Dress

English Trench Dress

â‚ą4999
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Epsom Jumpsuit For Women

Epsom Jumpsuit For Women

â‚ą4999
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Pomelo

Pomelo

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Pomelo is an international brand that is offering young, vibrant and chic designs. A part of the Nykaa Global store, their collection includes shirts, shorts, dresses, pants, skirts and more that have a very Gen Z vibe. The collared tops are our favourites, while the formal co-ord sets are perfect for work wear. For the quality and sheer style, the prices are super affordable! 

LBB's Picks:

Sustainable Contrast Collar Scallop Hem Crop Top - Brown

Sustainable Contrast Collar Scallop Hem Crop Top - Brown

â‚ą6499
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Wrapped Waist Cami - Light Grey

Wrapped Waist Cami - Light Grey

â‚ą7499
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The Summer House

The Summer House

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Founded in 2015, The Summer House is a sustainable brand that does not make factory-produced clothes. Their USP is timeless styles made with high-quality fabric, mostly working with pure cotton and linen, and silhouettes that suit every body type. They have a mix of prints and solids in pastels and neutrals, with tops, dresses, pants and dresses. 

LBB's Picks:

Jay Black Easy Fit Shirt

Jay Black Easy Fit Shirt

â‚ą3800
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Parveen Shirt Print Yellow

Parveen Shirt Print Yellow

â‚ą6800
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House Of Three

House Of Three

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House Of Three is a fashion-forward brand that has nailed the art of tasteful graphics. Reviews claim that the tailoring is immaculate, and the fabrics are light and breathable. Even though we recommend you get their graphic prints, if you'd like something more understated, they are also known for their timeless white pieces. 

LBB's Picks:

Dravida Shirt Black

Dravida Shirt Black

â‚ą6990
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Moksha Drape Dress

Moksha Drape Dress

â‚ą10999
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