Investing in brands that are actually doing good for the Earth has always been our favourite genre, and Amala Earth continues to lead by example. Founded in 2021 by Gunjan Jindal Poddar, Amala Earth will celebrate its fourth anniversary on Earth Day 2025. That’s four years of promoting sustainability and becoming a driving force in shifting consumer behaviour, showing us what we should ideally consume, whether it’s food, fashion, beauty, home, or wellness.
True to its name Amala, meaning clean and pure — the brand has built a community that believes in living naturally, healthily, and responsibly.From biodegradable home goods to handcrafted textiles and wellness picks rooted in age-old traditions, Amala Earth bridges modern environmental responsibility with timeless wisdom. To keep up with the high standards they’ve set, they evaluate all brands using eight non-negotiable parameters called The Butterfly Score.
To celebrate its fourth anniversary, Amala Earth is bringing back The Amala Earth Awards ,a digital initiative to recognise and honour visionary brands and individuals.What makes this edition even more special? The winners were chosen by the community. The awards spotlight those who not only talk the talk but walk it too — brands with high Butterfly Scores, proven impact, and a strong commitment to healthier, more harmonious ways of living.
Whether you're starting your sustainability journey or looking to deepen it, Amala Earth is your one-stop shop for all things healthy, natural, and earth-friendly. With a wide range of consciously curated products across fashion, beauty, wellness, food, and home, the platform makes mindful living both accessible and inspiring. You can explore their universe of earth-first brands online via their website and app, or experience it in person at their flagship store in Vasant Vihar’s Priya Market.
Thanks to these awards, it’s never been easier to discover and support brands that are truly walking the talk!
Brands That Are Awarded by Amala Earth:
1. Soultree is awarded Brand of the Year for its authentic Ayurvedic beauty solutions.
2. Making snacking better, Mr. Makhana is recognised in the Mindful Eating category.
3. For their large-scale tree plantation initiatives and more, Peepal Baba is celebrated as the Green Innovator.
4. Moms Home – Named Conscious Family Brand for fostering mindful living and sustainability in family essentials.
5. Vani Murthy is acknowledged as a top-tier Eco-Friendly Advocate, inspiring many to adopt a zero-waste lifestyle.
6. B77 Life is recognised for major contributions to Responsible Fashion, without compromising on style.
7. The Mindful Living Ambassador award is given to Malini Ramani for wholeheartedly promoting a holistic and balanced lifestyle.
8. Working vigorously to preserve traditional crafts as well as empower artisans, the Delhi Craft Council is honoured for Craftsmanship Conservation.
The Amala Earth Awards are more than just accolades — they’re a call to action. A reminder that every choice we make, from the clothes we wear to the snacks we love, can be a step toward a healthier planet.
