If you want another reason to visit CP or want to make sure you work on that 2020 resolution of getting fit before we see New Year’s Eve (beat the odds!), then this new flagship store opening in Connaught Place is the one for you. ASICS is here with their largest retail store in India, to awaken that athletic spirit in you!
Since embarking on a journey in India 5 years back in 2015, ASICS has established a strong footprint here and has great expansion plans for the future. It is interesting to know that ASICS is the acronym for ‘Anima Sana In Corpore Sano’ which means ‘A Sound Mind in a Sound Body’. The Sound Mind, Sound Body philosophy is also reflected in ASICS’ commitment to sustainability in various aspects of its business. The latest collection, EDO ERA TRIBUTE pack, by the brand in its first big step under this initiative. The range comprises a wide variety of shoes for running and sports inspired athleisure. The uppers of the collection offerings employ recycled polyester fibers made from a total of around 300,000 PET bottles. Isn’t that amazing!! This is exactly what we expect from a responsible brand such as ASICS and this is not it as ASICS drives to switch to 100% recycled polyester fibers in all of its uppers by 2030 to help combat climate change. To know more visit ASICS.com and check out the collection at an ASICS store near you.
According to Mr. Rajat Khurana, MD of ASICS, “The new normal has challenged us in many ways to constantly strive for growth. With the new ASICS’ concept store we wish to reinforce our commitment to encourage everyone to adapt to a healthier lifestyle”.
Oh, and did we tell you - their newest store in CP ensures the highest safety standards for the customers. Regularly sanitizing and also maintain periodical temperature checks, so you can shop your heart out! With their new ASICS’ concept store, they are reinforcing a healthier lifestyle to give you an awesome shopping experience. Hurry up and run to their brand new store to get your favorite pair of running shoes before they get out of stock!