Listen Up, Gen Z! Your Wardrobe's Craving A Makeover & We've Found The Solution

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    What Makes It Awesome

    The style quotient these days is pretty much up there, with co-ords, dresses and statement tops ruling the roost. Younger brands and labels have so much to offer in this space, and we've discovered one such young brand called Authent, that focuses on designs that personify style, attitude and comfort. 

     When you check out what all it has to offer, you know that this is one label that's understood Gen Z's mindset - with apparel like placket shirts, drawstring waist pants, slogan t-shirts, puff sleeve tops and so much more. I particularly love their dresses, especially the white bohemian dress and some of their off-shoulder tops that will work perfectly for some of the Zoom parties we have but no choice to attend. 

     Men, they haven't left you behind! Expect to see checked shirts, graphic t-shirts, collard shirts and more - truly for any occasion you can think of. The prices are not over the top either, with long sleeve tops in the range of INR 1,200 and more; graphic t-shirts for men from INR 799 and more. 

     If you've got an agenda this year to try and wear clothes that are avant garde and fashion forward, this is one brand you need to check out!