Clean, conscious and all made by artisan clusters across India, Bareek is redefining everyday menswear. The brand’s a winner if you like un-fussy, conscious fashion that speaks to the soul.
For Aman, an advertising geek turned entrepreneur, the journey into fashion began about six years ago. He was visiting Shantipur in West Bengal and was moved by what had become of one of India’s oldest textile hubs. He realised that the craftsmen were fast losing out to the power looms and surely, someone needed to help out. So, to keep their weaving traditions alive, he ventured far and wide into West Bengal’s handloom clusters, talking and meeting craftsmen.
A few weekend trips and lots of research later, Bareek came into being. We have to say that their shirts are a breath of fresh air. They marry age-old crafts techniques with contemporary silhouettes, and we’re totally buying these for the men in our lives.
The way the Bareek shirts feel are also something to write home about. We can tell you that the brand puts a lot of thought and creativity into getting slow fashion just right. Plus, bae will love you for indulging his hipster side without throwing his budget out of the window — they start from INR 1,990.