By Editors

Here’s two things you probably didn’t know about BCBGMaxAzria. One, in 1998 they acquired the Herve Leger fashion house {made oh-so-famous by those bandage dresses}, and two, they’re all set to launch in Delhi.

Most definitely above the high street price bracket, and bordering on high-fashion price points, BCBGMaxAzria is a super popular women’s fashion brand, retailing everything from dresses, gowns, shoes, bags and accessories. They’re particularly¬†adept at evening wear and cocktail dresses, and since gowns seem to be the new Indian wedding order, congratulations, you just found yourself a new spot to milk.

What stands out for us, is the consistent bohemian influence on their collections. The couture collection aside, you can always count on regular, everyday wear, with a strong boho-chic aesthetic. Their current line includes lace, leather, florals, geometrics and play with pastels. No word on what they’re launching with, but as a former BCBG shopper, I’ll have you know this- you can trust them.

Where: First Floor, DLF Emporio, Vasant Kunj

When: Launches on the 10th of April, visit thereafter.