By Editors
Here's two things you probably didn't know about BCBGMaxAzria. One, in 1998 they acquired the Herve Leger fashion house {made oh-so-famous by those bandage dresses}, and two, they're all set to launch in Delhi.
Most definitely above the high street price bracket, and bordering on high-fashion price points, BCBGMaxAzria is a super popular women's fashion brand, retailing everything from dresses, gowns, shoes, bags and accessories. They're particularly adept at evening wear and cocktail dresses, and since gowns seem to be the new Indian wedding order, congratulations, you just found yourself a new spot to milk.
What stands out for us, is the consistent bohemian influence on their collections. The couture collection aside, you can always count on regular, everyday wear, with a strong boho-chic aesthetic. Their current line includes lace, leather, florals, geometrics and play with pastels. No word on what they're launching with, but as a former BCBG shopper, I'll have you know this- you can trust them.
Where: First Floor, DLF Emporio, Vasant Kunj
When: Launches on the 10th of April, visit thereafter.