Indian wear just never goes out of fashion! The year has been about making ethnic wear comfortable yet very charming. Newer ways of wearing traditional clothing has taken the year by storm which honestly looks dope. From pairing crop tops with lehengas to DIY-ing outfits, 2021 has seen it all. So, check out these upcoming brands, new styles of old brands, or just spanking new trends we loved from 2021. What? We love sarees with pockets OK!
Saris With Pockets To Shararas: 9 Cool Ethnic Brands & Trends We Loved In 2021
Kalki
This luxury-yet-affordable brand sells various products, including lehengas, gowns, kurtis, salwar kameez, and bridal collections. You’ll be able to find the best of 2021 clothing items - ruffle sarees, deep neck blouses with unique sleeve designs, flowy lehengas. From pure silk Banarasi, Jaipuri gota, and Lucknowi chikankari, Kalki has over 500 artisans on board creating these traditional handcrafted pieces.
The Hunt Fashion
If you're looking for design wear sported by influencers that is also affordable, The Hunt Fashion's got your back. You can shop the looks of Kritika Khurana, Sakshi Sindhwani and even Rubina Dilaik. Indian, fusion, accessories - they have it all. Get these looks for as low as INR 1,169.
Raaga Silk Tales
Sarees have been the highlight of 2021, and rightly so. You can style this versatile outfit any way you like - from the usual, to pairing it with coats and belts, or draping it like a lehenga, the possibilities are endless. Raagas Silk is an upcoming eco-conscious brand (recently featured in Femina India too!) with a huge collection of pure silk, cotton and linen sarees in many colour options - from subtle to vibrant, colourful and fun.
Pasha India
Featured in Cosmopolitan India, Pasha is a quirky online destination for fashion and accessories. Using contrasting colours and a twist of art pop, they create garments with simple silhouettes featuring flamboyant prints. Their dhoti jumpsuits and sarees have often been worn by celebs like Rakul Singh and Aanam C in 2021. So, if it's good enough for them, it's good enough for us!
Swtantra
Sarees with pockets? A big yes! 2021 has been about challenging the ways of traditional clothing and Swtantra has embraced that beautifully. Get the latest wear of pre-draped hassle-free sarees in all ways you can think of - with pants, dhotis, skirts. They're ready to wear range starts from INR 1,199.
Prints.ai
Straight from Masoom Miniwala's recommendations, Prints.ai brings unique prints inspired by India's local art forms and crafts. They firmly believe in slow fashion so all their clothing is locally sourced and produced, reducing carbon footprint. Fashionable yet sustainable = 2021's motto, right?
Ikk Kudi by Seerat
You might have seen influencers like Kusha Kapila and Sheena Bajaj rock their outfits! Ikk Kudi By Seerat is a niche brand that focuses on silhouette garments designed for various occasions - nightwear, daywear and jewellery that you would just adore. You can get some comfortable and affordable pieces here. Also, leave your worries about not finding the right size; they offer a bunch of unstitched kurtas and free-size Jaipuri print kaftans to choose from.
Indya
Indya is an ethnic-fusion brand that embodies the values of today's women - modern, classy, independent, who want to express themselves through style. Even though the brand has been here for a while, their new collection featuring Sharadha Kapoor has been all the rage of 2021. Their saree tunics have been a hot-selling product, available in a bunch of styles and colours; it's experimental yet timeless.
Alaya By Stage 3
As seen on Komal Pandey, Juhi Godambe Jain, Karisma Tanna and more. Alaya By Stage 3 creates trends, not follow them! Alaya's a Delhi-based store that curates effortless yet fashionable pieces. You need to check out their awesome one shoulder kurta, draped sarees, dhoti sets - 2021 trends wrapped. Besides, it's one of LBB's Top Rated brands by users!
