Indian wear and the main character feel go together like clockwork. So, if you want to amp up your desi self, there is no better time to do it than the festive and wedding season. To get a head start, we went shopping online to discover a few lesser-known brands and popular ones that we still can't get enough of. And what do we have? A list of ethnic wear brands that you must check out so you can nail desi girl vibes like the pro that you are!
10 Best Ethnic Wear Brands To Get All Your Desi Outfits From This Festive Season
Overview
- 1. Abhishti
- 2. Lavanya - The Label
- 3. Sajke.in
- 4. Suta
- 5. Gahan
- 6. Idalia
- 7. Shrutkirti
- 8. Likha
- 9. Gajra Gang
- 10. Karaj Jaipur
Abhishti
There's literally no single outfit from Abhishti that we're not crushing on! Think of kurtas with flouncy sleeves, flared bottoms, and churidar sleeves—this brand has them for you. Their collection of asymmetrical cuts and cold shoulder kurtas in pastel colours is perfect for work too. Whether you're looking for something minimalistic or something elaborate with zari work, there's something for everyone in Abhishti's kitty! While you're at it, don't forget to check out their dresses with Mangalagiri borders.
Price: INR 540 onwards
Best Known For: Banarsi sarees and kurtas
Lavanya - The Label
One thing about Indian clothes is the fitting; it's key. No matter a saree blouse or a kurta, the size needs to fit perfectly, and the material needs to fall well when you wear it. Lavanya The Label definitely knows that, with sizes starting from XXS up to 3XL, this amazing Jaipur label has a lot to offer. Dhoti sets, printed sarees, tunics, palazzos—they have everything beautiful to offer.
Price: INR 3,800 onwards
Best Known For: Floral ethnic wear
Sajke.in
Minimalists, assemble because this is for you! If you are someone who is always on the lookout for comfy casual ethnic wear, Sajke.in is a homegrown brand specialising in making ethnic wear for urban women. All their clothing is sustainable and handcrafted. You'll find everything from kurtas and jute jackets to ethnic tops.
Price: INR 1,800 onwards
Best Known For: Anarkalis
Suta
It's almost impossible to find an Indian label experimenting with colours, prints, and embroidery at this price range. If you are looking for sarees that are minimalistic and chic, Suta has multiple options for you. Their designs, patterns, and styles are super elegant, and they surely have something for every woman.
Price: INR 1,665 onwards
Best Known For: Cotton and mul cotton sarees.
Gahan
If you are planning to leave some shine and sparkle wherever you go, Gahan is the brand for you. Suits from this brand come in so many options; from Anarkali to straight-cut to shararas and even angrakha, you'll easily find your match here. By the way, their viscose-chanderi suit is going super-viral right now!
Price: INR 899 onwards
Best Known For: Embroidered Suits
Idalia
Idalia makes some lovely coordinated sets on a budget! Ever since we spotted this brand's co-ords, we've been going back to it because the fabric sits so well even on sensitive skin and it's affordable. Whether you like florals or all things plain, there's something for every mood. We're digging floral-printed tunics with palazzos and textured kurtas with straight-cut pants. For us, these make for great AM-PM wear! Especially if you have to dash somewhere after work.
Price: INR 660 onwards
Best Known For: Co-ords
Shrutkirti
We are big on getting inspired by the ethnic looks we see in magazines, movies, and more; hence, we love looking out for stores that make such clothing. Shrutkirti is a great brand for women who love effortlessly elegant pieces. At Shrutkirti, you will mostly find super-pretty kurtas and salwar sets. We love every single one of their pieces, and we bet you'll love 'em too.
Price: INR 3,000 onwards (approx.)
Best Known For: Salwar sets
Likha
When you wear anything from Likha, grace comes in handy. The fall and fit of each and every piece from this brand is pure perfection. From their chiffon organza sarees to their Pakistani-style kurta sets, everything from this label will make you want to look in the mirror and compliment yourself continuously. Even though there is nothing unique about their embroidery, the cuts and the overall fit make everything look flattering.
Price: INR 240 onwards (approx.)
Best Known For: Angrakha Suits
Gajra Gang
Traditional work, modern silhouettes, and endless choices that is what Gajra Gang does well. They have something for every mood and occasion, be it printed co-ords, bandhani lehengas, sequin sarees, and whatnot. Everything you see here will have a contemporary twist to it, like corset blouses and halter-neck kurtas.
Price: INR 400 onwards (approx.)
Best Known For: Contemporary Suit Sets
Karaj Jaipur
One look at the collection of Karaj Jaipur, and the only word that comes to mind is; beautiful. They have got suits that never fail to mesmerise. Even a simple V-neck, flared suit will not feel simple because they tag it along with admirable zardozi embroidery and material that will be super-premium, also, soft to the skin. They have also got mirrorwork, chikankari, lehariya, and even basic printed kurtas, all-pretty stuff to choose from!
Price: INR 3,065 onwards (approx.)
Best Known For: Suit Sets