50 Best Fashion Brands We Loved In 2024

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Want to stay updated with the best in fashion but don’t know where to start? Hold onto your horses because LBB has got you covered! These brands will have you shopping like never before. At LBB, we don’t believe in gatekeeping—especially when it comes to fashion. From homegrown gems to international icons, these 50 fashion brands have been making waves and turning heads all year long. Whether you’re all about that luxe life, obsessed with sustainable chic, or simply searching for your next ‘add to cart’ moment, we’ve got you covered. Get ready to meet the brands that kept us scrolling, styling, and, let’s be honest, spending. This mega list is one you’ll want to bookmark.

The best part? All these brands are available in India—ranging from top-notch labels that might burn a hole in your pocket (but worth it) to budget-friendly options that’ll make your mom proud with the savings. So, without further ado, here are the 50 best fashion brands we loved (and heavily adored) this year in LBB's Mega List roundup. 

Best Homegrown Brands

Urban Suburban

Urban Suburban

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Helmed by three sisters, Urban Suburban was founded in 2017 as a culmination of the trio’s desire to blend travel, food, and vacations with the aesthetic of the clothes they create. Having observed gaps in women’s fashion, such as limited sizes, designs, and colours, Urban Suburban strives to Indianise their clothing while keeping it comfortable and stylish for all holiday needs. If you love to experiment with fashion, their clothes are right up your alley!

LBB Picks: Cute Pink Tie-Up Top, Black Rayon Midi Dress

Pro Tip: Here are 12 other homegrown brands that deserve some space in your wardrobe

Nicobar

Nicobar

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Blending India’s rich heritage with contemporary design, Nicobar is a brand to look out for. Inspired by journeys across the Indian Ocean, each season Nicobar innovates with designs inspired by coastal routes like Sri Lanka, Japan, Bali, Myanmar, Thailand and more. We highly recommend their linen kurtas and flowy tops, which exude both sophistication and modernity—all at once. With a strong focus on sustainability, Nicobar is an eco-conscious choice for all fashionistas!

LBB Picks: Lolo Pleated Top-Ivory, Pintuck Wrap Kurta-Lime

Pro Tip: Get to know the brand better here.

Doodlage

Doodlage

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Doodlage creates beautiful apparel from upcycled waste, scraps, and fabrics to create season-less, well-finished garments made for longevity. Their designs are fresh, minimal, and happy, and are made with so much thought and creativity. The packaging is also made from the scraps that are left from their own production, so you know that the whole process is sustainable and makes you feel great about you spending too. 

LBB Picks: Ella Strappy Dress, Iris Pink Dress

Suta

Suta

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Looking for beautiful sarees, blouses, and fabrics that help you create a statement, there is no better place to buy them from the one and only Suta. Their designs are centered on creating a range of attire with a blend of tradition and contemporaneity, where inspirations pay attention to details, adding elegance, boldness, and grace. They adhere to the traditional weaving process, making each saree from the brand absolutely worth the buy. 

LBB Picks: Magenta Mulmul Cotton Zari Saree With TasselsMaroon Cambric Sleeveless Embroidery Blouse With Dome Neckline

Pro Tip: Check out brands' founder favourite things here.

Qua Clothing

Qua Clothing

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Modern, chic and of great quality, Qua Clothing has carved a remarkable niche for itself in the power-dressing sphere for women. Their designs are fresh, functional, and perfectly tailored so you get high-fashion quality at fast fashion prices. The silhouettes feature different cuts, structured shoulders, and unique draping styles which we honestly find to be a fresh breeze in a sea of copy-pasted designer rip-offs.

LBB Picks: Cropped Tuxedo Set, Belted Trench Jumpsuit and Notch Collar Trench Shirt

Fabindia

Fabindia

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Everyone and their mothers (and even grandmothers) swear by Fabindia when good fabric, simple styles, and budget-friendly options are the goal for your next ethnic fit. Step into a Fabindia store, and we're sure you won't leave empty-handed because their prints look good on everyone! From block-printed shirts to flowy outfits and Indian textiles, they truly have it all.

LBB Picks: Kurtas, dupattas and palazzos

Aulerth

Aulerth

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Small details can create a huge impact, and Aulerth totally understands that. They don’t use any materials that would harm the planet; in fact, they use recycled materials that are built to last a lifetime. The brand collaborates with talented Indian designers like Shivan & Narresh and JJ Valaya, relying on the finest artisans to create jewellery that never fails to make a statement. We absolutely love their Tribe Amrapali range, especially the necklaces, which are all so elegant and versatile!

LBB Picks: Lavender Morning Star Necklace, Odeta Ear Cuff

LBB Tip: You can either own their pretty pieces for a lifetime or rent them for two weeks and return.

No Labels

No Labels

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‘No Labels’ knows how to keep style in the front row without sacrificing comfort. Positioned somewhere between fast and slow fashion, they create pieces designed to "uplift the self-esteem of every woman." The brand’s goal is to craft garments that women of all ages and body shapes can feel both comfortable and confident in. The silhouettes are mostly roomy, but not in a laid-back way, which we absolutely love. In addition to clothing, they also offer stunning jewellery and bag collections.

LBB Picks: Wrapped in Grey Sculpted Scarf Dress, Floral Breeze Denim Jacket

Raw Mango

Raw Mango

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Raw Mango is an unmissable saree staple in our wardrobes. Their silk yards of excellence were showcased when Akshata Murthy wore their saree during the G20 summit in New Delhi and on the runway at Lakmé Fashion Week 2023. By blending different philosophies, art, and cultures of India into its collection of handloom silk apparel, Raw Mango highlights design, fabric, and texture like no other.

LBB Picks: Zuari, Prabha & Chitralekha

Pro Tip: If you are eyeing handloom sarees similar to Raw Mango, these are a few brands you must check out. 


ANI Clothing

ANI Clothing

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Modern silhouettes, Zimmerman-like prints, and denims that capture the essence of street style fashion—ANI Clothing does all that and more. Launched in 2020, the brand quickly gained popularity with its unique and striking black-and-white and tie-dye designs. What we personally love about them is their focus on maximalist prints and minimalist patterns, offering apparel suited for all sorts of occasions.

LBB Picks: Rivoli Dress, Kyra Freshco Shirt Dress 

Almost Gods

Almost Gods

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Founded by Dhruv Khurana in 2018, Almost Gods is a homegrown brand that has put high-street fashion on the Indian map. What we love about their clothes is how seamlessly they draw inspiration from mythology, art, and even global "power," creating stunning apparel with unique cuts and prints. They offer a diverse range too, from shirts, polos, and hoodies to dresses and even swimwear.

LBB Picks: Dream of the Orient Satin Dress, Dream of The Orient T shirt 

Pro Tip: More street wear brands to check out here.

Best Brands Suggested By Tastemakers

CORD

CORD

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CORD was founded by Neha Singh and Pranav Guglani with a straightforward mission—to merge comfort with style through versatile fabrics and cuts that can be worn anywhere. The brand draws inspiration from art, culture, and travel, while incorporating age-old techniques to create timeless, classic pieces that never go out of style. Their outfits have been worn by celebrities like Farhan Akhtar, Kareena Kapoor Khan, Dia Mirza, and more. The best part? They practice sustainability by sourcing raw materials ethically and using all-natural fabrics. We are absolutely in love with their Shapeshifters collection, which features quirky '60s-inspired prints that evoke both tradition and nostalgia.

LBB Picks: Rome Jacket, Norma Set

Pro Tip: Read more about the brand here.

Manish Malhotra Fashion

Spanning over 30 years, Manish Malhotra's prolific career has seen him launch his eponymous brand, Manish Malhotra Fashions, which has redefined the haute couture landscape in India. From designing clothes for iconic films to dressing top celebrities, Manish Malhotra has come a long way. His brand offers everything from beautiful dresses and sarees to bridal and groom wear. There's no bride who doesn't want to wear Manish Malhotra's creations, and we're here for it! Even Shalini Passi from Fabulous Lives of Bollywood Wives swears by his clothes. You must get your hands on them!

LBB Picks: Taj Mahal Ivory Raw Silk Embroidered Gown, Ivory Thread Embroidered Sherwani Set

Pro Tip: Here are 13 other fashion designers in India to bring your couture dreams to life

Narendra Kumar

Narendra Kumar

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Known for his perfect fits, contemporary themes, and modern storytelling, Narendra Kumar's structured silhouette and sharp tailoring with Indian motifs and prints are great for anyone who loves street style. The designer has styled multiple celebrities and established the hype around athleisure clubwear that helps one effectively and seamlessly transform from 9 to 9. You'll find a good range of t-shirts, jackets, blazers, jumpsuits, and more here.

LBB Picks: White and Black Printed Full Sleeves Wrapped Top, Black Oversized Bomber Jacket with Sleeves detail

Huemn

HUEMN

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Huemn, the homegrown ready-to-wear unisex fashion label that has disrupted the streetwear scene not only in India but also globally, is known for its eclectic designs and silhouettes that are worth all the hype. The label believes in sustainability, inclusivity, and mindful buying, which we love. What we love even more are the playful collaborations Huemn keeps doing with different brands.

LBB Picks: Handcrafted Vintage 'Pepsi' Hoodie, Handcrafted 'Missing Person' Safari Shirt, and Dreamer T-Shirt

Pro Tip: Here are the best Indian gender inclusive labels

Falguni Shane Peacock

Falguni Shane Peacock, one of the most mainstream labels and a celebrity favourite, pays impeccable attention to detail, and it shows in every piece. From feathers and sequins to intricate prints, they accessorise their lehengas, sharara sets, kurta sets, gowns, and sarees to perfection. The high-octane glam is unmatched, and the cuts are universally flattering. Their lehengas from the "A Poème By The Lake: Kashmir" collection are truly mesmerising, thanks to the modern blouses and eye-catching motifs that make them stand out.

LBB Picks: Ailana Bridal Lehenga Set, Tempeste Saree Gown

Gaurav Gupta

Gaurav Gupta

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The avant-garde Indian couturier Gaurav Gupta has not only captivated audiences in India, but also made his mark on the global stage by showcasing his designs at international fashion weeks. The label ensures that everything they create turns into a trend, like when Alia Bhatt wore a metal-cast breastplate in one of his shows, and it became a sensation. We can’t get enough of their sculptural drapes. While the brand typically sticks to minimal tones, we’d love to see them surprise us with a burst of colour!

LBB Picks: Moondust sculpted lehenga, Spectrum Crystal Gown

Shop Lune

Shop Lune

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Aesthetic jewellery speaks the language of elegance in a subtle yet impactful way, and these nomadic pieces from Shop Lune have caught our eye with their celestial-inspired contemporary designs. Founded by Sreesha Shetty, a Goan with South Indian roots, her pieces reflect the minimalism of Panjim and the calm of Chikmagalur, which we absolutely adore. Their new range, Daisy, captures the essence of the frosty season we're in. These elegant pieces are handcrafted in their workshops, and the bohemian brand creatively incorporates the flower daisy into belts, brooches, haath phools, chokers, and more! 

LBB Picks: Daisy Bodychain, Daisy Huggie Hoops in Silver Tone

Pro Tip: Learn more about the brand here

Misho

Misho

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If you're looking for a Bebo-approved jewellery brand that offers luxury pieces with artistic designs and unique collections, we recommend Misho. We absolutely adore how their pieces strike the perfect balance between intricate gold work and subtle inclusions of pearls—ideal for a casual evening party or a wedding banquet. And it's not just Kareena Kapoor Khan who loves Misho; Suhani Parekh’s designs have also caught the eye (and wardrobe) of global stars like Rihanna, Kim Kardashian, and even Zendaya.

LBB Picks: Crest Hoop, The Frost Flower, Sakli Link Chain

Pro Tip: Here’s a sneak peek into the brands in Bebo’s closet! 

Fable Street

FableStreet

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Founded by Ayushi Gudwani, Fable Street is a brand that is purely made keeping the Indian woman in mind. What we love the most about this size inclusive brand is that they do not follow any EU or US size charts when it comes to their apparel and have developed their own size chart — FIT that’s made via tons of data and surveys. Other than this, when it comes to their clothes, they have a diverse range, from tops, dresses, to even workwear pants. Additionally, they get the most brownie points for being extremely affordable too. 

LBB Picks: LivIn Midi SkirtMetallic Body Con Dress 

Pro Tip: Read more about the brand here

Fizzy Goblet

Fizzy Goblet

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Fizzy Goblet took the ethnic shoe market by a storm with their stunning, unique and handcrafted masterpieces. They’ve been spotted in pretty much every celebrity’s closet (including the Queen Kareena Kapoor Khan herself) and every bride to be’s cart. Established in 2014 by Laksheeta Govil, the brand is all about modernity meets traditional designer footwear. Other than footwear, they also do bags! Moreso, if you’re a fan or like to keep a keen eye on what our celebrities are wearing, then you’d be happy to know that Fizzy Goblet is loved by everyone from Aishwarya Rai to Jahnvi Kapoor. 

LBB Picks: Starstruck Mules, Micro Bag leather

Best Western Brands

Cider

Cider

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Founded by four friends in 2020, Cider is named after the drink—bubbly, sweet, and with just the right amount of attitude, much like the brand itself. Having a mission to celebrate happiness in the ordinary, their clothes are as versatile as they are fashionable, perfect for any occasion—whether you're hanging out with your besties in the neighborhood or lounging at home. Whatever emotion you're feeling, from elegant to grungy, they've got you covered!

LBB Picks: Solid Off Shoulder Bodysuit, Cowl Neck Solid Sequin Ruffle Hem Maxi Dress

LBB Tip: Their sizes range from XXS to 4XL, but a word of caution; always size up, as their fits tend to run petite.

Nykd by Nykaa

If you are looking for lingerie brands that blend functionality, style, and durability, then look no further and get everything from NYKD by Nykaa. Their colour palette is great, the range of bras available is phenomenal, and you can always snag some steal-deal discounts on their website. We also recommend them for loungewear and maternity bras that are excellent as well.

LBB Picks:Everyday Pretty Lace BraModal Akin to Skin Padded Wired T-Shirt Bra

Pro Tip: Check out 8 best bra brands here.

Styli

Styli

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We recommend Styli for its fashion offerings that are both trendy and stylish, catering to a wide range of tastes. The brand stays up-to-date with the latest fashion trends, ensuring that its collections are fresh and relevant. Styli offers versatile clothing and accessories that are both fashionable and affordable, making it accessible to many consumers. The brand emphasises on quality, ensuring that its pieces not only look great but also last. With a focus on inclusivity, Styli offers sizes and styles to suit various body types, making it a go-to choice for fashion-conscious shoppers!

LBB Picks: Bodycon Midi Dress, Handbag

Old Marigold

Old Marigold

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Old Marigold creates the prettiest dresses and, surprisingly, ethnic wear that's so 'it-girl' coded; we could live in those stunning corset lehengas forever. Their clothing is inspired by natural designs and materials, influenced by the culture we’re growing up in. It’s traditional yet still rooted in modernity—striking the perfect balance between the two.

LBB Picks: Grace Bustier Maxi Sundress, Oliver Pink Bustier Maxi Sun Dress

RSVP by Nykaa Fashion

If you are in your party girl era and are looking for fits that slay hard but, on a budget, then RSVP by Nykaa Fashion should be your playground. They have everything from sparkly dresses to slinky tops to cocktail dresses to suit your every party mood.

LBB Picks: ITRH Cherry Red Rhinestone Embellished Cowl Neck Hooded Gown, Light Pink and Light Blue Floral Off Shoulder Short Tube Dress and Black And Silver Sequin Cut Out Strappy Mini Bodycon Dress

Twenty Dresses by Nykaa Fashion

Twenty Dresses

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The next time you're thinking about a closet refresh, we urge you to give Twenty Dresses a try. A Nykaa brand, it’s all about helping girls update their work wardrobe, plan for a vacation, or find the perfect outfit for brunch or a date night over the weekend. We can't wait to fill our winter closets with their cute sweater dresses!

LBB Picks: Magenta Textured Scoop Neck Fit and Flare Midi Dress, Beige Solid Midi Faux Leather Overcoat With Belt

LBB Tip: Their official website is under construction right now, but you can check out Nykaa to shop their cool pieces. 

Kazo

Kazo

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For shimmer, glimmer, and loads of ‘bejeweled’ vibes, Kazo is our pick. As a high-street brand making international fashion affordable, we absolutely adore how their pieces transcend age and reflect our mindset and attitude. From shimmering skirts and dresses to formal wear in classic shades, Kazo is our go-to brand for a fit that suits both our on-and off-the-clock vibe.

LBB Picks: Madrid Sequined Midi Dress, Charlotte Printed Top

Vero Moda

Vero Moda

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Vero Moda is always part of every fashion list, especially those designed to help you look your absolute best at parties, weddings, or casual hangouts. Their Vero Moda Curve collection offers an inclusive range for plus sizes to rock their special evenings. If you're open to relaxing your budget, you’ll love their Marquee collection, which features a wide variety of swoon-worthy designs. From cute tops for our 9-to-5 hustle to summer dresses that wow, or trendy party wear that lets us shimmer all night long, Vero Moda is our go-to!

LBB Picks: Black Tailored Blazer, Pink Shimmer Asymmetric Midi Dress

Uniqlo

Uniqlo

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Uniqlo will always have our hearts when it comes to top notch quality and trendy clothes that’ll last you a lifetime. We’re huge fans of their Airism and winter collection and rightly so. What we also love about Uniqlo as a brand is how versatile they are when it comes to the categories they tap into — you’ll find everything from jackets, jumpers, dresses to even socks! 

LBB Picks: Fleece Jacket, Bra Camisole 

Pro Tip: Is the Uniqlo Shoulder Bag worth the hype? Find out here.

AND

Established 30 years ago by the iconic Anita Dongre who changed the face of fashion for the Indian woman, AND is one of the OG western wear brands that have ruled the roost all these years, especially when it comes to occasion wear. We’re huge fans of their tops, dresses and pants. Their clothes are made of top quality and are decently priced as well. What we also love about them is that they’re peppered throughout the country, also making them one of the most accessible Indian brands out there. 

LBB Picks: Ruffle Satin Dress, Wrap Story Co-ord set

New Fashion Brands

Esthreall

Esthreall

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As the name suggests, Esthreall is a blend of 'aesthetic' and 'ethereal,' embodying the mission to weave art into fashion. It presents a world where art is not just confined to galleries but seamlessly blends with everyday fabrics. Each product is crafted with precision and attention to detail. From offbeat graphic tees to corduroy jackets with HD prints, the brand screams punk rock. The best part? If you're a fan of Y2K fashion, these pieces will seamlessly integrate into your wardrobe, making you a true fashionista!

LBB Picks: Gogh Canvas Utility Pants, Serpent Hoodie

Pro Tip: Here are 7 Y2K outfits to channel peak Carrie Bradshaw energy

Bomaachi

Bomaachi

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If you're looking for something raw, real, and a little weird (an unusual combination, right?), then you've come to the right place. Bomaachi is a gender-neutral clothing brand that's breaking through gender norms while offering high-quality clothes that exude both comfort and style. Made in India, their collections include everything from oversized tees to graphic-printed hoodies, all with an ultra-urban, normcore aesthetic. They also create the cutest printed tees for kids.

LBB Picks: Let Them Judge Printed Orange T-Shirt, Socially Anxious White Sweatshirt

Pro Tip: Check out these 5 effortlessly cool gender-neutral brands

SIX5SIX Street

Six5Six

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If you like things that are understated, one-of-a-kind, and luxurious, then SIX5SIX is the brand to buy. Their pieces are very lowkey, high-quality, and very demure, with prices that don't break the bank. We love them for their crewnecks, co-ord set, and trackline tees, but since its winter, we cannot recommend their varsity enough, with stellar colours, and patterns. 

LBB Picks: Match day Varsity, Sauna Co-ord bow top

Saint & I

Saint & I

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Looking for pieces that look straight out of the runway, representing high fashion and modern silouhette, Saint & I might be the brand for you. Their commitment to superior quality and attention to detail sets them apart, making each item a timeless addition to your wardrobe. From our expertly tailored suits to our elegantly designed accessories, Saint and I offers a unique blend of classic style and contemporary flair, made with unparallel craftsmanship. 

LBB Picks: Cropped contrast blazer, Denim grey skirt

Farog

Farog

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Farog uses hand-drawn eco-prints to enhance the beauty of comforting fabrics. So, when they say, ‘Handcrafted with Love & Care’, you know they mean it. They flower-dye their fabrics and use environmentally friendly materials such as mulmul. If you want to add pieces to your closet that are gentle on the skin and eco-friendly, this is the brand for you. We keep recommending their Colour Carnival dress—made from perfect cotton and spray-painted in lovely pastel shades.

LBB Picks: Bougainvillea Bliss Kurta & Pant Set, Blue Hydrangea Cotton Dress

Sage by Mala

Sage By Mala

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If you're looking for resort wear for your next vacation, then Sage by Mala will end your search. It is a sustainable and inclusive fashion brand for women that’s got easy breezy dresses with stunning prints that look super comfortable too! Don’t know about you, but we are always up for buying new summer dresses because ‘You will always have summer’.

LBB Picks: Floral Sonata Dress, Gardenia Pink Dress and Off-Shoulder Sage Muse Jumpsuit

#COCOLENISustain

COCO LENI

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Coco Leni, the tailor-made eyewear brand that has always been the talk of the town, recently launched #COCOLENISustain. As the name suggests, it’s their ready-to-wear sustainable collection that has been making waves since its launch. The frames are made from bio acetate and crafted by Goa-based women artisans. We personally adore this collection, since all the glasses are super-refined and incredibly ergonomic!

LBB Picks: StarkeMarken

Pro Tip: 10 sunglasses brands that are worth your money

Reverie: Zara X Jayesh Sachdev

Zara X Jayesh

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Reverie is Zara’s first-ever collaboration with Indian artist Jayesh Sachdev, launched during Diwali 2024. The focal point of this collection is a striking tiger sculpture that symbolises power and wild beauty. It features t-shirts, sweatshirts, and even an aromatic graphic candle. The vibrant and playful prints are definitely something you wouldn’t want to miss. The collection is available online and in select stores.

LBB Picks: Printed Sweatshirt, Printed Crop T-Shirt

Sonali and Upasna

It’s always the season for glam fashion, and a pop of traditional elegance can elevate any wardrobe. Sonali and Upasna’s pieces can help you do just that. This new slow-fashion, sustainable brand is the brainchild of a mother-daughter duo (of the same name) who sought to merge Indian craftsmanship with modern retail. Their pieces have quickly found a cosy corner in our wardrobes. We love their attention to detail and the way they handle colours and fabrics, with designs that beautifully complement the overall look.

LBB Picks: Leopard Reverie, Golden Yellow Lehenga

Pro Tip: If you are looking for other new fashion brands on the block to upgrade your wardrobe, this guide will help you. 


Best Viral Brands

Jaywalking

Founded by 20-something designer Jay Ajay Jajal, Jaywalking has quickly made its mark in the street fashion sphere. Even the likes of Ranveer Singh have been spotted wearing their clothes during the promotions of his movie Gully Boy. The brand is heavily influenced by hip-hop culture, making it a go-to for those obsessed with street style. From high-waisted pants and oversized jackets to bell-bottom jeans, they have something for everyone. If you're looking to embrace the street style trend, this is the brand to go for. A word of advice; You can only shop by DM-ing them on Instagram, and they'll ship your order worldwide!

LBB Tip: They drop new collections occasionally, so make sure to keep an eye on their Instagram for updates!

Lea Clothing Co

Lea Clothing Co. has the most whimsical set of dresses that looks straight out of a fairytale. You will find puffy sleeves, floral patterns, pastel shades, corset styles, and more on their website. We especially recommend them for your birthday dress shopping, as their dresses and tops are really cute and unique. 

LBB Picks: Pixie Lavender Puff Corset Dress, Tatiana Rust Ruched Midi Corset Dress

Label Ankita Jain

If you want to dress like a Parisian model off-duty (or a Tik-Tok fashion girlie), Label Ankita Jain should definitely be on your radar because it has certainly been on a lot of celebrities’ this year. The clothes are super chic, cocktail-y and have lots of sheer and fluid fabrics in the mix to accentuate one's figure.

LBB Picks: Cacao Scndskn Dress, Black Tie Set and Floret Blazer

Off Duty India

Off Duty

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Off Duty India has a pair of denims to suit everyone’s taste. Whether you are into basic fits (mom jeans supremacy here) or going the experimental route with edgy styles, you will find every kind of pair of jeans to exist on the face of earth on their website. We're also huge fans of their Korean pants, so do check them out! 

LBB Picks: Twilight Blue Raw Hem Wide Leg Jeans, Cargo Wide Leg Denims and Essential Sculpted Straight Fit Jeans

Alo

Alo Yoga

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If you are looking for an effective motivation to renew that gym membership you forgot about long ago, then Alo is the brand for you. From high-compression airlift leggings with a sheen effect to corduroy bras that are perfect for layering, everything screams ‘cool.’ True-to-size fitting and breathable materials make this brand all the more cart-worthy. They even have slippers with soft, faux fur lining that will make you feel that you are walking on clouds.

LBB Picks: Accolade HoodieWaffle Weekend Escape Jogger

Pro-Tip: 16 Best Active Wear Brands


ASOS

Asos

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While ASOS has always been the evergreen brand, their new drops are always going viral, so they do deserve a spot on this list. They have everything, from dresses and hoodies to lingerie and nightwear. The brand also has dedicated sections for petite and plus-size people, so we bet that all their pieces will fit like a glove. We are definitely reserving a section in our wardrobes for their fleece jackets and sweaters, they are all so very snuggly! 

LBB Picks: Topshop tab belted twill car coat in grey, Ellesse Ardha t-shirt in grey

LBB Tip: They ship to India, but you gotta pay custom charges!


Summer Somewhere

It is definitely summer somewhere and we definitely believe it as we slide into this brand’s comfy clothes. We absolutely adore their designs that feel like a summer hug in our wardrobe. Their designs and patterns are simple, elegant and give you that subtle summery aesthetic that you can also include with your winter fits. We love how their fits are made from locally sourced materials and fit our bill for a conscious fashion label. Holidays calling? Summer Somewhere is the label to hoard on, for those Instagram-worthy vacation fit pics. 

LBB Picks: Annecy Dress, Anzio Set

LBB Tip: If you have hoarded too many clothes from the brand (like us) because you absolutely love them but want to free up some wardrobe space, you can resell your purchased products here


YAM

Yam India

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If you’re looking for a sustainable, designer ethnic wear label that creates modern, handcrafted clothing and accessories, Yam India needs to be in your cart. Their prints transcend imagination, blending colours, sentiments, and values across states, reflecting the authentic feel of wearing something that’s close to home. Some of their signature prints include Bahar, Moli, and Furong. What makes the brand so special is their collection, Sai Sei (which literally translates to "second life"), made from leftover fabric to ensure sustainability!

LBB Tip: The brand also has global shipping. If you want it delivered outside India, check here

LBB Picks: Patchwork Waist Coat, Biyu Sharara Set, Nadira Reversible Table Runner

AARKE By Ritu Kumar

Founded by Ritu Kumar who is also known as the one of the pioneers of Indian Fashion, Aarke by Ritu Kumar is a much recent accessible vertical of the Ritu Kumar label. When it comes to affordable ethnic wear they do hit the mark in terms of prints, easy non-experimental silhouettes, and lots of options! 

LBB Picks: Blue Chimera Shirt dress, Green Flower Bloom Anarkali Suit 

29 India

Twenty Nine

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Established in 2017, 29 India is a luxe pret label that pays tribute to the handcrafts of the 29 states of India. Founded by a mother-in-law and daughter duo, the brand focuses on blending modernity with Indian handicrafts. What we love about them is that you'll find everything from dresses, tunics, and kurtas to even menswear—all of top-notch quality, yet reasonably priced for luxe pret.

LBB Picks: Peplum Top, Art Deco Kaftaan

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A journalist and content writer with 4+ years of experience crafting lifestyle stories on everything from fashion, to pop culture, as well as entertainment and art. In my free time, you can find me sipping a cup of coffee while binging a crime thriller.